The 7 Best WordPress Email Plugins in 2019
Does your business have a blog? If so, then sending out an email newsletter is very important. Sending our newsletters via Email is super simple and is a very effective way to promote your blog or even your brand in general.
If your website is a WordPress site, then sending out email newsletters couldn’t be easier. There is an abundance of email marketing plugins for WordPress which allow you to send email newsletters straight from the backend of your website.
In this blog, I want to cover the 7 best WordPress email marketing plugins for 2019.
HubSpot All-in-one Marketing
HubSpot’s All-In-One Marketing plugin is the best email plugin for WordPress. It packs more of a punch than any other plugins and that is because it is so feature-rich. Let me quickly run through the features of this amazing plugin. First off, you can create forms and pop-ups with an elegant drag and drop interface. HubSpot will also collect date from any forms on your WordPress website and will automatically add those leads to your CRM (Customer Relationship Management).
You can then send your email newsletter straight from the plugin on your website.
MailChimp is another brilliant plugin. Not only is it a standalone service where you can use MailChimp through their website, but they also have a plugin that you can install on your WordPress website. Within the plugin you are able to set up an opt-in form which will allow your users to subscribe to your newsletter, from there anybody who signs up will be added to your audience. You can then send out an email newsletter to everybody in your audience.
SendinBlue is number 3 on this list and offers cloud-based digital marketing tools to over 50,000 companies worldwide! The SendinBlue Plugin is another that is very feature-rich.
With this plugin, you can create forms, manage your lists of subscribers, create and send email newsletters and it even features reports so that you can optimize your campaign.
Creating emails with SendinBlue is really simple with their drag and drop editor. You can also use SendinBlue to send your customers a transaction email whenever someone purchases something from your store.
Sumo is a brilliant tool to use! It is very simple and has a lot of features to help you grow your business. In addition to being able to create forms, create pop-ups, send welcome emails and email newsletters there are some extra features that you may want to take advantage of. For instance, Sumo has a “Share” feature which you can put on any page of your website and will allow your users to share your website to their social media accounts.
Because the plugin integrates straight to WooCommerce, you can create unique offer codes and discounts and share them straight to your subscribers.
Believe it or not, MailPoet is actually the most popular free email marketing plugin that is used on WordPress. It’s a good tool to use as you can import an existing subscriber list from your CRM If you already run a newsletter. You can use widgets to create a form and this is another plugin with a drag and drop email editor. If you’re just starting out with email marketing, I would recommend you start with MailPoet.
MailPoet is free for anybody who has no more than 2,000 subscribers, however, if you upgrade then you gain access to more powerful tools. With the upgraded version you can see exactly who has opened your email and you also have access to in-depth analytics for your website amongst other features.
With OptinMonster you are able to grow your audience with a vast array of pop-ups and forms. Again, this tool comes with a drag and drop editor where you can create your own emails, or you can pick from a variety of templates provided by OptinMonster.
OptinMonster is set apart from the competition with their targeting options. Using an exit-intent algorithm, OptinMonster will figure out when a user is about to leave your website and then present them with a pop-up to subscribe to your newsletter. They also provide other targeting options which can allow you to tailor your offers to a users location or behaviour on your website.
Newsletter is the only plugin on this lift that was built specifically for WordPress. The basics remain the same. You can create and add a subscription form, create email campaigns and send them out to your audience. You can even set your email campaigns to send out automatically on specific dates.