Top Businesses That Are Killing Their Digital Marketing
If you want a brand that stands out from the crowd, you need to make sure you are keeping up to date with the dynamic world of digital marketing. In a world where everyone is sharing Tik Tok videos and posting on their favourite social channels, there’s no excuse for you to not know what is working for big brands. As a marketer or business owner, you need to be alert on all new social trends and be aware of what big corporate brands are doing to attract their audience. This will help you with your own marketing. Watch and learn from these brands that are killing their digital marketing game.
Airbnb is just one example of a brand with great marketing techniques. This company has changed how people travel and it continues to build their marketing strategy online. One way they do this is by being fully flexible on social media. They allow themselves to try different things and take new ideas on board. They never shy away from anything, they’ve tried Craigslist integration, Google Display Network partnership and referral programs. Their flexibility is something other brands should take on board
Nike’s digital marketing has always been on point. Their way to the top has been through influencer marketing and featuring popular athletes within their campaigns. This allows them to relate to their audience as they are focussing on people who are popular at the time. Another thing Nike also do within their marketing campaigns is allow for customer interaction. Including the audience is a great way for them to remember your marketing and share it with their friends and family.
Red Bull is another brand that is slaying its digital marketing. The company was one of the first to really embrace its role as a social publisher and since then they have shown what it takes to be on top of the game. They are involved in a lot of different areas which makes them so diverse in the marketing world. From music to racing, extreme sports to energy drinks, they have so many different areas that allow them to publish unique content to each area. Think about this when you’re doing your marketing – are there other areas that you market in?
One obvious brand that works hard on its social media game is Coca Cola. It’s probably one of the biggest brands in the world but that doesn’t mean they don’t work hard to maintain their popular statuses around the world. Something that Coca Cola started to do at the beginning was experiment with social platforms – seeing how they could incorporate their brand on that platform. This opens so many doors as they can target different audience members who use different platforms. Something else that Coca Cola do well is using insights from their social media to figure out what their audience is enjoying and what has ran its time. Other brands can take a lot out of this as it’s gone past the day of posting for the sake of it. Now it’s all about trying something new and adapting to the times.
Digital Marketing For You
Now you’ve seen what the big brands are doing, it’s time to get started on your own digital marketing campaigns. Don’t think you have to compete with brands that have been mentioned, small to medium businesses have to start somewhere. Take a look at your competitors, see what’s relevant in your industry, engage with your audience and find out what they enjoy from your social media. Even by checking all those elements, we understand how difficult it is to keep on top of your social media. If you do need that extra bit of help, head over to our website at https://www.bluewhalemedia.co.uk/marketing/social-media-marketing/