AI is dominating technology these days and is being used to take marketing to the next level. It can be used to analyze behaviour and search patterns, and even use data from social media platforms as well as blog posts to help businesses understand how consumers and customers find their products and services.
An exciting use for AI in practice is chatbots, these can be used to assist people with finding products and information. Relieving the stress on human workloads, who are still on standby if someone needs in-depth assistance if needed. Examples of companies using chatbots have been Amazon Customer Service as well as MasterCard within Facebook Messenger, in order to assist customers with purchases, queries and many other issues.
This type of marketing involves a one-to-one, real-time connection between marketers and customers. Unlike standard strategies, this version of marketing is now available across multiple platforms, allowing brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer best.
The main goal of conversational marketing is to enhance the user experience through a feedback-driven model that allows for higher engagement and greater loyalty with customers and users.
This type of advertising uses AI to automate the buying of ads, so you can target specific audiences. Bidding in real-time is an example of programmatic ad-buying. This method is far more effective and fast, which allows for higher conversions and lower costs in terms of customer acquisition.
This video marketing method is one of the most effective and important marketing trends of today, if not for the next 5 to 10 years! The numbers below show the importance of implementing video into a digital marketing strategy in 2020:
- 70% of consumers say that they have shared a brand’s video
- 72% of businesses say that video has improved their conversion rate
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions6
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
There are many ways to drive higher user-engagement with video marketing, since you’re able to make a video post or start a live broadcast using Facebook, Instagram or LinkedIn.
If a website includes a video, it is 50 times more likely to drive organic search results compared to text. This is because people find video content more compelling. As a result, Google and other search engines push pages that include videos higher in the search rankings.
This form of marketing uses word-of-mouth that focuses on using key people with a vastly large following to amplify a brand’s message to a larger market. Influencers can be well-known celebrities, as well as Instagram, Twitter or YouTube personalities with a huge niche following, who can then help spread the word about a business or product through their respective social media platforms.
Influencer marketing is also going to be affected by artificial intelligence. With each year, AI is making the process of searching for fitting influencers to partner with much easier and faster. Algorithms are automating and cutting down the process, allowing for quicker and higher marketing revenue overall, reducing the cost in the amount of workforce needed too.
Digital marketing as a whole has become vastly improved throughout 2020, with the use of technology, influencers, artificial intelligence and the constant output of products of all categories, it will only become even more widely-used and ever-expanding throughout the years to come!
For an updated list, please read our blog on the digital marketing trends for 2022.