Top Trends We Will See In Brand Design 2022
Nowadays, almost every business has a website and social media profiles. That’s why having an amazing brand design is essential to stand out from the competition and build trust with your target audience. Brand design encompasses everything from your logo and colour scheme to your website design and social media posts.
In order to stay ahead of the curve, it’s important to keep up with the latest design trends. Let’s look at some of the top brand design trends we can expect to see in 2022.
Brand Experiences That Are Immersive
As technology continues to evolve, we can expect to see brand experiences that are more immersive and interactive. This could include things like virtual reality (VR) and augmented reality (AR) technologies being used to give customers a closer look at products or services.
With the current political and social climate, we’re seeing more and more businesses taking a stand on important issues. This trend is only going to continue in 2022, with customers wanting to support brands that share their values.
Customers are also increasingly interested in supporting brands with a purpose. In 2022, we can expect to see more campaigns that focus on social or environmental causes. It’s important to make sure your brand has a clear purpose and aligns with the causes your target audience cares about.
Due to the pandemic, we’ve seen a shift to virtual events, and this trend is here to stay. We expect to see more and more brands using virtual event platforms to connect with their audiences in new and innovative ways. This could include anything from webinars and virtual conferences to virtual product launches and even virtual reality experiences.
Minimalism is making a comeback in a big way. As consumers become more and more inundated with choices, they are gravitating toward brands that offer a clean and simple aesthetic. This is especially true for tech brands that are trying to convey a sense of sophistication and modernity.
Online Platforms and Communities
As the world becomes more connected, we’re seeing a trend toward brands using online platforms and communities to connect with their audiences. This could be anything from using social media to connect with customers and build relationships, to creating an online forum or community for customers and fans to interact with each other.
Paid newsletters are a great way for brands to connect with their audiences and build relationships. We expect to see more and more brands using this tactic to reach their audiences in 2022. Brand newsletters can include anything from exclusive content and offer to behind-the-scenes looks and interviews.
Wellbeing Of The Mind
As we become more aware of the importance of mental health, we expect to see more brands focusing on the well-being of their audiences’ minds. This could include anything from mental health awareness campaigns to products and services that help improve mental wellbeing.
Beyond The Ordinary Branding
The days of minimalistic and straightforward designs are gone. In their place are intricate, detailed, and unique designs that stand out from the rest. This is especially true for luxury brands that are trying to communicate a sense of opulence and prestige.
The iconic Bauhaus school of design is having a major moment in the world of branding. Many brands are adopting the clean lines and geometric shapes associated with the Bauhaus aesthetic to convey a sense of order and simplicity. This is especially true for brands in the architecture and interior design space.
Gone are the days when brands would work in silos. Today, more and more brands are working with other brands to create cohesive and compelling designs. This is especially true for fashion brands who are often partnering with other brands to create capsule collections.
As augmented reality becomes more and more commonplace, we are likely to see more brands incorporating it into their designs. This technology can be used to create interactive and immersive experiences that engage consumers on a deeper level.
As consumers become more aware of the impact of their choices on the environment, they are increasingly gravitating towards brands that are committed to sustainability. This is especially true for millennial and Gen Z consumers who are looking to make a difference with their purchase power.
As the world of branding becomes more competitive, we are seeing more and more brands experimenting with their designs. From bold colour schemes to unexpected materials, brands are taking risks to stand out from the crowd.
These are the top 14 trends we expect to see in brand design in 2022. As you can see, many of these trends are reflective of the larger social and cultural trends that are shaping our world.
As consumers become more conscientious and discerning, brands will need to rise to the occasion with designs that are innovative, unique, and cohesive.