Types Of Meta Tags And Their Impact On SEO

Meta tags are descriptors of the content on a particular page which are found on the code of the webpage rather than the page itself. They are beneficial in letting the search engine understand what the page is about and therefore easily visible when their associated keywords are searched. According to SEO Warrington, there are several meta tags which do their work differently, and some are beneficial for SEO (Search Engine Optimization) while others are not.

All websites have a desire to rank highly in the various search engines to increase the probability of their content, reaching a wide population, and potentially boosting the sales of their business. Despite the need to frequently provide quality and relevant content for your target audience, there are meta tags which can play a role in boosting your websites SEO rankings. Some of the beneficial meta tags which should be considered when attempting to boost SEO standings include;

Title Tags

SEO Warrington believes these may be the most useful tag of them all as far as SEO improvements are concerned. They can be seen by web visitors at the top of the browser and should, therefore, be written in such a way that shows the contents of the page at a glance.

Meta Description

It is good practice to include this data in your HTML, it gives a detailed summary of the webpage’s content to the search engine and displays this content alongside the search results, so visitors know what they will get when they click on your site. Even though the keywords on meta descriptions have no impact on the SEO ranking of the site, their descriptive nature will prompt clicks from interested individuals who may indirectly have an influence on SEO.

Meta Robots Attribute

This attribute tells the various search engines on actions to take or not to take on your pages. It can be classified into two categories, the first one being the index/noindex and follow/nofollow. The index/noindex informs the various search engine whether or not to display the website on the resultant search results on the various user’s devices. On the other hand, follow/nofollow is responsible for deciding whether the search engines should follow the links to their multiple destinations or not.

Keywords Meta Tag

SEO Warrington disclosed that these are not useful anymore at the moment but had their fair share of benefits for SEO ranking in the past. Keywords stuffing, which is the insertion of keywords that are unrelated to the websites content in an attempt to unethically redirect traffic to your page, led to the ending of this meta tag. It was susceptible to abuse, and thus, Google removed value from this tool, thereby not essential to include.

Conclusion

For the optimum SEO ranking of any page, a combination of working factors should be put in place for the desired results. Frequent, fresh, and quality content alongside other factors such as meta tags and strategic linking will ensure the pages in question rank high on the various search engines.

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