best UI and UX trends for eCommerce websites

Best UI/UX Trends For Successful eCommerce Websites

Today, e-commerce sites are constantly evolving to keep up with the competition. According to recent statistics, over two billion buyers and sellers now prefer to shop online. In fact, online sales surpassed £4.3 billion in 2021, and it’s expected to continue rising in the next years.

In order to stay ahead of the competition, many e-commerce brands are beginning to invest in cutting-edge website design that will create a lasting impression on their customers. In order to thrive in today’s global economy, businesses need to consider these tips when designing their eCommerce UX/UI.

1. Use A Secure Server

When creating an eCommerce website, it’s important to remember that customers are always the first priority. The site should be easy to use and navigate like a physical store without compromising on security. One way to ensure trust and safety for users is by adding an SSL certificate as well as displaying a lock sign next to the domain name. If your website lacks these features, it may create feelings of distrust or insecurity among shoppers. By taking these extra steps, you can provide a sense of safety and security for users, which will ultimately lead to more sales and success for your business.

2. Add Visible Call-To-Action Buttons

Your eCommerce website design should be focused on guiding users toward conversion. One way to do this is by adding visible call-to-action (CTA) buttons that encourage users to add items to their cart or complete a purchase. The button text should be clear and concise, and the colour should contrast with the rest of the page so that it stands out. The button should also be placed in a prominent location on the page, such as near the top or in the middle of the screen. By following these tips, you can increase the likelihood of users taking action on your site and making a purchase.

3. Integrate Chatbots

In today’s digital age, e-commerce businesses can increase customer engagement by using chatbots with artificial intelligence or machine learning. This allows online buyers to feel more personalized when shopping. Chatbots are a growing trend and have been shown to be positively received by users 87.2% of the time. They have also seen a 92% growth since 2019. By using chatbots, businesses can provide customers with insight into what is best for them and create a more enjoyable shopping experience.

4. Optimize Content With Smart Loading

UI and UX designers need to be aware of the changing behaviour of users when it comes to online shopping. A recent Pew Research Center survey found that many people are now using their smartphones or other devices as part of their purchasing behaviour. This means that designers need to ensure content is easy to operate, even on low-bandwidth networks, by using lazy loading techniques that only load images and content when needed.

5. Consider Content-Focused Design

Your website content is essential in order to keep users engaged and interested. Content should be clear, concise, and well-focused in order to achieve this. The most important content should be displayed above the fold on your homepage, while the rest can go below it. You also need to focus on every page of your website for users to have a good overall experience. This includes everything from product descriptions to error messages and confirmation emails. By having high-quality content throughout your website, you can encourage users to convert into customers. Content should be interactive and engaging on your product page in particular in order to achieve this goal.

6. Leverage Hyper-Creative Web Animations

Web animations can be used to add an extra layer of engagement and excitement for users. These can be used on any page of your website, but they are especially effective on the homepage and product pages. Animations can be used to draw attention to important content or Call-To-Actions, and they can also help guide users through your website. By using hyper-creative web animations, you can make your eCommerce website more engaging and exciting for users, ultimately leading to more conversions.

7. Use Simpler Navigation

Websites are starting to use different strategies for their navigation menus, such as placing them in the centre of the page instead of at the header, footer, left, or right side. This change was observed by Assignment Assistance to have resulted in a 350% increase in product search and doubled the average user spending time on the website. The addition of animation, branding names, and images is also said to provide a more seamless shopping experience that immerses customers deeper into a brand’s style and value.

8. Provide Smooth Checkout Process

The checkout process is one of the most important parts of an eCommerce website and is also one of the most commonly abandoned. In order to increase conversions, it’s important to make sure that the checkout process is as smooth and user-friendly as possible. This means having a clear and concise checkout flow and providing users with all the information they need upfront. You should also offer multiple payment options and make sure that the process is secure. By providing a smooth and user-friendly checkout experience, you can encourage more users to complete their purchases.

9. Use Personalized Recommendations

Personalized recommendations are a great way to encourage users to purchase products from your eCommerce website. By showing users products that are based on their individual interests and needs, you can increase the likelihood of conversion. You can personalize recommendations using data from previous purchases, browsing behaviour, and demographic information. By using personalized recommendations, you can improve the user experience and encourage more sales.

10. Optimize for Mobile Devices

Mobile devices are increasingly being used for online shopping. A recent Pew Research Center Survey found that many online shoppers are now using their smartphones or other mobile devices as part of their purchasing behaviour. This means that designers must create eCommerce websites optimized for mobile devices. Mobile optimization includes everything from improving loading times to incorporating a mobile-first approach to web design. Optimizing your eCommerce website for mobile devices can improve the user experience and encourage more sales.


When it comes to designing an e-commerce website, it is important to focus on driving customer engagement. This can be done by creating an online shopping experience that is attractive and user-friendly. Utilizing current UX and UI trends will help you create a website that customers will enjoy using. With this in mind, you are sure to see a surge in traffic and paying customers.