Understanding MailChimp

I should first start with an explanation of what MailChimp is… MailChimp is the world’s largest marketing automation platform for small business. It democratises cutting-edge marketing technology for small businesses, creating innovative products that empower their customers to grow. MailChimp enables people interested in your work or products to subscribe and unsubscribe to email marketing lists through sign-up forms, which are typically placed on a website’s sidebar. Emails sent to the user’s lists are called campaigns, which can be sent using reusable email designs called templates.

Why Email Marketing?

Email marketing is an essential tool in today’s marketing efforts. Businesses and companies alike can grow their revenue and expand their reach by targeting a vaster, more global audience which is made possible with email marketing. The potential of internet marketing, when done right, is enormous and can be the making or breaking point for businesses that are looking to grow in an economy that is highly competitive.

Getting Started

Before you jump into the tasks ahead, here are a few helpful things to know. MailChimp is a web-based application that works in most web browsers, which means you don’t need to download or install any software on your computer. To be sure MailChimp works correctly in your browser, you should enable cookies, pop-ups, and JavaScript. MailChimp offers many online resources to provide help and insights into our tools and features.

Create a Subscriber List

A list must be created before the user can send their first campaign or create a subscribe form to place on their website. Email addresses can be manually added or imported, but people need to opt-in or subscribe to your list. That means you have sought their PERMISSION! Always be mindful of email marketing etiquette and spam laws. If a contact has not given permission, but you feel they might be interested, send just one short email asking them to subscribe and be sure to provide a link to the form. If your account is flagged too often for spam, it can be suspended.

The Ease of Designing and Launching Email Campaigns

Research shows that an adult’s attention span is, on average, eight seconds. With such a short attention span, you can assume people aren’t reading your campaigns word for word, instead of scanning through them looking for something of interest. Launching an email campaign couldn’t be easier to get started with MailChimp. After creating your subscriber list, you are then able to go ahead and initiate your first campaign. You don’t need to know any HTML’s or have any coding knowledge to build a beautifully designed E-newsletter as MailChimp does all of this for you.

How Blue Whale Media Can Help with Your Email Marketing

Blue Whale Media’s email marketing service is a complete service for your online mailing list, creating custom newsletters, managing subscriber lists and converting email readers into clients. We start all of our projects with an introductory meeting where we get to know you and your company’s needs and targets. We also find out what kind of web presence and online marketing your company currently has so that we can prepare a structured set of client-specific objectives to achieve in the first email marketing campaign. Contact Blue Whale Media on 01925 552 050 to hear more about how we can help you with Email Marketing.

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