How to use Facebook Ads like a pro

Are Facebook ads worth it? 

In 2018, Facebook announced a change to their algorithm, prioritizing posts from friends and family over those from brands and businesses. This update has made it increasingly difficult for businesses to reach their target audience organically on the platform. However, effective Facebook ads can still be an incredibly valuable tool for raising brand awareness, attracting new customers, and converting interested users.

With the right targeting, content, and budgeting, Facebook ads can connect people to your business and products. On the other hand, wrong targeting, low-quality content, or rushed budgeting can be devastating to the efficacy of your campaign. In 2022, it’s more important than ever to understand how to use Facebook ads if you want to make the most out of your business’s presence on this platform.

There are three main reasons why Facebook ads fail: incorrect target audiences, poor content quality, and hasty budgeting. However, you can easily avoid these issues by following our tips for successful Facebook advertising!

Tip #1 Know your Facebook ad targeting

Facebook Ads can be extremely successful if you target the right audience. You can use Core Audiences, Custom Audiences, or Lookalike Audiences to find new potential customers and drive conversions.

Core Audiences allow you to target people based on their location, demographics, interests and behaviours. With Custom Audiences, you can retarget website visitors or those who have already engaged with your brand. Lastly, Lookalike Audiences are great for reaching people who are similar to your existing clients.

To get started with Core Audiences, you can use your Audience Insights. For Custom Audiences, you can use contact lists, website visitors or app users. Lastly, a Lookalike Audience can be created from an existing audience.

By taking the time to understand who is most likely to become your customers and targeting them accordingly with the right audiences, you can ensure your Facebook Ads are successful and provide a great return on investment.

Tip #2 Choose the right type of Facebook ad

Paid Facebook advertising can be overwhelming, but a few ad types are especially effective to start with. These include image ads, video ads, and carousel ads. Additionally, dynamic Facebook Ads may be a good option depending on your business.

Image ads are perfect for making an impact with a single image, while video ads provide the opportunity to show off products in action. Carousel ads allow you to display multiple images or videos – up to 10 – which is great for showcasing different benefits or uses of the same product or if you want to promote many different products.

Dynamic Ads are a great choice for businesses with an online presence, as they make use of the Facebook Pixel to automatically get products in front of people who have already shown interest. This type of ad also makes it easy to keep your product catalogue up-to-date, as its pricing and availability are handled by Facebook automation. If you use Magento, Shopify or BigCommerce, there’s no need to upload your product catalogue.

To ensure the best performance for all these ad types, it’s important to remember the character counts for headlines and descriptions. Also, use the Facebook Text Overlay tool to double-check the percentage of text on your ad images. For video ads, the headline should be 25 characters, link descriptions should be 30, and body text should be 125. A headline of 25 characters and a link description of 20 characters is recommended for carousel ads.

By following these guidelines for character counts and using the Facebook Text Overlay tool, you’ll be well on your way to optimizing the performance of your paid Facebook Ads in 2022.

Tip #3 Use Automatic Placements

Facebook advertising can be a daunting task, especially when it comes to deciding where your ads should appear. Our recommendation? Let Facebook do its magic and use the Automatic Placements setting. This will ensure that your ads are shown across all of the placements that have been proven successful for your target audience – meaning you can sit back, relax and watch the conversions roll in!

Tip #4 Before you budget for your Facebook ad, ask the right questions.

Facebook Ads can be a great way to reach your target audience and achieve your business goals, but it’s important to first establish what you want to achieve and track the right metrics. Once you know this, you can calculate how much money needs to be spent on Facebook Ads in order for them to be profitable. There are also ways that you can reduce the cost per click on Facebook Ads.

Tip #5 Create superior ads that will drive even more website traffic.

To create effective Facebook ads, it is important to use high-quality photos that are properly cropped and have the correct colours. This will help ensure that your money is well spent and that you achieve better results. Also, ensure that the messaging is well thought out and creative. A generic stock photo with basic messaging written in a few minutes will result in wasted ad spending. Put some effort into your message to make sure it resonates with your target audience. By doing this, you’ll create better Facebook ads that are more likely to get results.

Tip #6 Test, Test, Test! 

Facebook advertising can be a great way to reach your target audience, but it’s important to test different variations of your creative in order to find the best-performing ad. By experimenting with different types of content (photo vs video, for example), you can identify which ads give the best results and scale them up for maximum impact at a lower cost. So don’t hesitate to try new things – who knows, you might hit on a winning formula!

Summing up

Nailing Facebook advertising can be difficult, but with some research and testing, it is possible. Follow these tips to make the trial and error phase shorter than you think. In no time, you will be an expert giving out Facebook ads advice. If you require help to maximise your Facebook advertising results, make sure to reach out to our team of social media marketing experts!