How To Use Google Keyword Planner For Keyword Research
When it comes to SEO, there are numerous varying elements. These several aspects are broken down and comprise two primary categories, i.e., off-Page SEO and on-page SEO. The most important factor is backlinks in off-page SEO, while for on-page SEO, it is elements like site architecture, content copy, internal linking, title tags, and meta descriptions.
If you fail to conduct keyword research, then it is impossible to possess a top on-site type of SEO strategy. You can always come across a series of tools for locating keywords. However, Google Keyword Planner is undoubtedly the most powerful. It is completely free to use and only requires an account on Google Ads to use it. Now we need to dive into its features for in-depth understanding.
Features Of Google Keyword Planner
Google Keyword Planner’s main focus is on PPC ads. The majority of its features are about running a paid search campaign that is successful.
- Finding brand-new keywords by utilising words, categories, phrases, and sites.
- Discovering historical data and search volume trends of varying keywords.
- View performance forecasts for the keywords, which are based on average bidding prices and your budget.
- It narrows the results depending on date ranges, geographic location, and language.
- Filtering results by competition level, ad impressions, average monthly searches, organic impressions, average organic position, and suggested bids.
Discovering New Keywords
After you identify the keywords related to your website, specific campaign, brand, or niche, then you can utilise those keywords for improving the on-page SEO and content of your site. Begin navigating to your keyword planner by logging in to your account on Google Ads. Proceed to click on the icon that says “tools” present in the menu’s top right corner. The menu will start expanding, and you will see an extra five categories.
Proceed to pick the “Keyword Planner” present on the planning list of the expanded menu’s left side. You need to choose “Find New Keywords” from the two given options. Now you just need to enter the keywords in the search bar and allow Google to do the remaining work. This search bar enables you to enter a URL, words, and phrases.
Analysing Search Results
You will receive a ton of information once you start your initial search. But you can easily narrow it down, so there’s no need for you to feel overwhelmed. The keyword planner will always display results for the things that you have searched for before. It does so before you start getting newer ideas of the keyword. Ensure that you only look for the competition and average monthly searches columns. The top of the page biding, account status, and ad impression share all fall under the paid ad campaigns.
Keywords of high competition tend to be challenging for ranking because more people run paid advertisements for these phrases and words. You can garner an edge over your rivals by taking measures for outranking them in an organic way. But some people may have increased success with keywords of lower competition. Keywords of low competition with volumes of highs search may seem easy for ranking. However, that’s not always the case.
Narrowing Your Search
After you sort out your keyword list, you will come to know that all these keywords aren’t required. You won’t be using all of them, so the need for narrowing your keywords is needed. You need to pick the ones that are beneficial for your SEO strategy and relevant. There is an easy way to execute this step. You can change the “Broadly Related Ideas” filter to “Closely Related Ideas.” You can always use the new results for getting additional keyword ideas. Start narrowing the results by search networks, locations, and language.
Viewing Keyword Forecasts
Start heading back to the primary page of keyword planner, which we previously landed on. You need to pick the option of “Get Search Volume and Forecasts.” This keyword planner tool doesn’t display the future projected search volumes. But it will display a forecast consisting of your keywords in case you end up deciding to operate the PPC campaign.
You can utilise this Keyword Planner for providing you with an idea of how some keywords will end up performing. However, you may view forecasts, which are worth going after based on the projections of the keywords, including the budget, which you are interested in allocating for the paid keywords.