Videography Manchester tips for using video before, during and after an event
Have you heard that video will account for nearly 80% of global internet traffic in 2020? Video is undoubtedly on the rise and the event industry is feeding the trend; at Blue Whale Media, our videography manchester team uses the tips below to maximise the use of videos.
Why?
We are all looking for new content, engaging videos and content that speaks to our audience. Using video before, during and after the event you’re throwing is perhaps the most critical form of content available to organisers and sponsors.
How can you use videography to promote your event and engage attendees long after it is over?
BEFORE
In the months leading up to the event creating and using videography can help drive awareness, encourage registrations and build excitement. Using video before your event is all about generating enthusiasm as well as persuading viewers to attend.
Even if you don’t have footage from previous events, you can still create videography content that gives registered attendees a reason to get excited as well as intriguing potential attendees to register.
Our Videography team Manchester suggests asking your speakers and sponsors to help you create short and simple videos to help put a face to the names on your event agenda.
Regardless of whether you have ten people or 10,000 people possibly attending your event, every attendee should feel connected with each other, with your brand and speakers on a personal level.
DURING
There are numerous ways to use video during your event, add a little fanfare to your speaker’s intro or capitalise the build-up anticipation with a kick-off video.
Our videography Manchester team suggests live streaming. Live streaming sessions on the screen so that attendees in the back of a large crowded room can get up close and personal with the speakers or panelists.
Increase the exposure by broadcasting live to people at home. 67% of viewers are more likely to attend an event after watching similar events videos.
AFTER
You can use video to keep the buzz going and promote next year’s event. Including plenty of ‘B roll footage’ is one of the ways that our Videography Manchester team recommends. It is footage that distracts from the primary content of the event. It’s footage of people chatting, sharing drinks or having lunch, you can pair it with a voiceover about how the event brings people together. It also gives people a feel for the tone of your event as well as your company. By providing a glimpse into your event, the video plays a crucial role in future event-goers’ decisions to attend.
Conclusion
The difference between using images or videos is overwhelming; you can distribute videos through multiple channels in multiple ways, including on the event website. Pay close attention to how you can create before, during and after this will ensure your event runs smoothly and your event-goers are left happy.
Please get in contact today to see how our Videography Manchester team at Blue Whale Media can help you today.
