Compelling benefits of video marketing.
In the fast paced world we live in it is crucial to find new and unique ways to make your product or service stand out. It is imperative to make your video marketing strategy compelling and recognisable in the crowd of marketing agencies also vying for your potential audience’s attention.
Video marketing is nothing new but it’s certainly proving to be a powerful and effective part of marketing strategies – now more than ever.
Who hasn’t been sent a funny video to watch or shared an emotionally charged video message?
With everyone having hectic schedules, people often prefer to watch a 2 minute video rather than taking 5 minutes to read the same information. 60% of business to business marketers have used pre-produced video as a content marketing tactics whereas only 10% are using live stream videos according to a study.
Video Boosts Conversion Rates
Creating videos for your business should be seen as an investment, including videos on website homepages can increase conversions by 80%.
Watching videos with a compelling presenter can absolutely persuade and influence the buying behaviours of visitors and can convert a visitor to a valid customer. Conveying the right emotions through video is a powerful selling tool. Videos can serve as built in tutorials or testimonials depending on the angle you are working on in your video marketing strategy.
Video is a great addition to your email marketing campaigns
Everyone gets inundated with emails, actually getting someone to open your company’s email is an increasing challenge. It has been proven that just using the word video in your subject line can increase open rates and decrease subscription rates.
Using video in email can lead to 200-300% increase in click-through rates – a staggering statistic.
Yet, in most cases, it’s undeniable that people find it easier to watch a video than sit and read a text. This is particularly effective when demonstrating how to use your product or express something with impact, which you cannot do with words.
Video builds trust and credibility
Using video marketing is a perfect way to create and display the personality of your company and brand, enabling you to connect with your viewers and even their trust.
90% of users say that a product video can be helpful in the decision process. The more videos you have to help educate and inform your customers, the more you will build on the foundation of trust with potential customers. Trust also translates to sales.
Search engines love video
Search engines look for content that will engage viewers who have searched for content. Nothing entices more numerous and longer page views like a video. Not only that, Youtube is the second largest search engine after Google. If you put your video on Youtube along with your company’s website then, your visibility will increase and there will be more opportunity for your video to show up on search engines.
What’s more, if you promote your video via social media, your chances of getting found go through the roof.
Video encourages social shares
Let’s face it, this is the age of viral videos. 92% of mobile video consumers share videos with others. This is your chance to be creative and have some fun, you can really showcase what your company is all about. Including social media shares for your video marketing strategy is an important and imperative step.
According to Facebook, it’s users watch more than 100 million hours of video every single day. Being able to share videos from Youtube to social media platforms means more shares and engagement from users. As Youtube states, mobile traffic growth to their videos grows by a staggering 100% every year.
Video marketing is only growing in scope and you are only limited by your imaginations. There is a whole host of opportunities you can use in your video marketing strategy – it’s not just for the big brands anymore, everyone should be getting on board with video marketing.
