Ways to Grow your Business with Facebook
Facebook is an important marketing tool to use to grow any business of any size, as Facebook is one of the biggest social media platforms in the world. It is an important tool to engage and interact with new and existing customers. As well as being able to make general posts to your followers, you also have the ability to promote your posts through ads. This should be considered in order to maximise your potential reach. With so many different ways to promote your business through Facebook, you may find it difficult knowing where to start. So the marketing team here at Blue Whale Media have put together a blog discussing how and where to begin when it comes to marketing on Facebook.
Make your customers part of the story
Having happy customers is one of the most important aspects of having a successful business. It is always a good idea to encourage customers to share their feedback on your products and services. An easy way to do this through Facebook is to add a review section to your page, this way customers can leave their comments for others to see as well as yourselves. You will not only deepen engagement and build trust with your customers, you will also have the opportunity to reach wider audiences. Having reviews on your Facebook page has a knock-on effect on sales, with positive reviews encouraging web traffic and conversions.
In order to promote your business, you will need to do more than just set up a Facebook page. It is vital that you are posting as frequently as possible, at a minimum of once per day. This makes your audience feel like they know your business and can relate to you. Although, there are many instances when posting regularly means posting quality content is often lost. If you are unsure on what your audience might want to see, then it might be a good idea to experiment with different posts. You can then take a look at Facebook Insights, which will help you see what works and what doesn’t.
Engage your followers
The key to engagement on your page is posting quality content. Usually, for best results, try and be friendly and conversational. Keep updates timely, and respond to comments and private messages. It is also important to remember that Facebook is a social media platform, which means you should be as social as possible. A good way to engage with your audience is to respond to comments, questions and concerns.
Try Facebook Ads
A lot of the time, it is difficult to reach users organically. If you are struggling then you could try Facebook Ads. Promoted Facebook posts look like regular posts but are highly targeted and reach a lot more people. When creating your Facebook ads you can target people who like your page or by location, age, gender and interests. Facebook collects user data and targets your advertisement to those who are most likely to be interested in your product or service.
Facebook has around 8 billion video views on Facebook daily, so it is clear that video is winning in terms of engagement. Even if you haven’t got the ability to post a high budget video you can still post a spur of the moment iPhone video which will still get more engagement than an image.