Web Design Tips For Black Friday & Cyber Monday Preparation
Both businesses and shoppers look forward to Black Friday and Cyber Monday every year. The businesses get to make profits, and shoppers enjoy the most amazing deals at the lowest prices. It is a win-win situation for both parties and the purchases during this week go to billions of dollars. The e-commerce sites must level up their design to entertain excess traffic and influx of orders. Our team at Blue Whale Media have put together some web design tips to better equip you for what’s to come.
Web Hosting Server & Traffic
Ensure that your web host can handle excessive amounts of traffic during the sale. If you don’t, then your site will end up crashing, and your potential buyers will go somewhere else to buy them. If you possess a scalable service, it will easily handle all the traffic, and you will attain significant revenue. But if it isn’t, your host provider should temporarily put you on a different server to handle the greater traffic volume.
Optimising Load Times
If your website takes more than three seconds to load, then all your consumers will abandon it and shop from your competitors. You can utilise tools like “PageSpeed Insights” of Google to check the loading time of your site. It will also provide suggestions on how you can improve the page’s loading speed.
Identify the pages and cut back their loading time. You could also try compressing your pictures to require less space. Make sure also to allow browser caching, streamlining your coding, and eliminating unwanted elements from the page.
By incorporating teasers in your web design, you get to garner more traffic. It notifies the people of all the great deals and discounts headed their way. Ensure that you promote your deals via emails, ad campaigns, social media, and e-commerce sites. Don’t forget to include a CTA button that will encourage the customers to sign up and be alerted by awesome deals. Give them the option to include stuff in their Wishlist too. It creates excitement and anticipation in them.
A Holiday Look
You can choose to temporarily add holiday themes in your background while the events are just around the corner. Adding a holiday type of gift guide to your homepage is also a great move. You can also come up with a banner that’s specific to holidays, such as Black Friday and Cyber Monday, on top of the pages. More strategies include updating the shopping cart and explicitly creating a holiday-themed landing page.
When you create a new design, you should always prioritise testing and experimenting with it. You don’t want your customers to have trouble navigating through the pages or getting confused, right? A bumpy site will always discourage buyers from abandoning their carts and shopping somewhere else. So, our Manchester web design company recommends thorough tests to assess if it’s appealing, user-friendly, and intuitive or not.
If you’d like more information about how you can make your website prepared for Black Friday and Cyber Monday, get in touch with Blue Whale Media today.