Web Design Trends We Can Expect to See In 2019
As trends come and go from year to year in web design, I’ve decided to make my own predictions that you’re likely to see more of in the coming months. It’s surprising how quickly a page can begin to look stale if you don’t keep it updated regularly and keep a keen eye on what the competition is doing.
(For an updated list of web design trends, check out our blog post for the top web design trends in 2022.
Broken Grid or Asymmetrical Layouts
When you look at most websites, you can see that the content usually lines up to an imaginary grid of horizontal and vertical lines. Titles and paragraphs, images and text all seem to fall under some measure of constraint.
Not so with Broken Grid or Asymmetrical Layouts, where typically, you won’t see much conformity from content lining up with each other, creating a much more free and unconstrained approach.
Organic Designs and Layouts
More and more frequently, you can see that the fluid or organic layout is becoming more popular. Background blocks of colour that were once square or rectangles are now being replaced with splashes of irregularly shaped colour as designers step away from more traditional layouts used previously. In the same way that nature creates a relaxed feeling by not following straight lines and corners, this type of layout creates that same feeling of openness and creativity, encouraging your eye to wander.
As long as it’s not over-used, black and white photography can have a surprisingly striking effect on an image. In the same way if used well, using one or few colours in a design can create an eye-catching layout that makes a website really stand out, great for websites with heavy graphics content.
Design Elements That Overlap
Borrowing from the Asymmetrical layout ideology once again, Page elements that overlap each other can create an intriguing and relaxing first response. No more conformity here! People have become fed up with everything falling into line, and a rogue or rebel alignment can become a most welcome refreshing change when used correctly. It’s all about striking a balance and using common sense not to make text fields unfunctional while still retaining that ‘Devil-May-Care’ feel. It also goes without saying that this approach doesn’t necessarily work well with mobiles.
Re-invented Hero area or Headers
You might not be surprised to hear that the header area – usually the first part of a webpage you’ll see – is the probably most important, yet most misused or underused section of the page. This is a real shame because it’s a huge opportunity to lay on a thick sales-pitch to a prospective customer. You simply can’t underestimate how it can increase your conversion rate if used well. It’s a great chance to use quality photography or video to great effect in those first few seconds that decide whether the viewer stays or moves on. When used in conjunction with text, this can create a bold statement – a mini introduction ad to the site if you will. Even text used on its own without any imagery can work really well with the right typeface.