The importance of website accessibility for people with disabilities

The importance of website accessibility for people with disabilities

At Blue Whale Media, we believe that every person should have equal opportunities when it comes to accessing information and services online. That’s why we place a strong emphasis on website accessibility in our web design and development process. In today’s blog post, we want to highlight the importance of website accessibility for people with disabilities and explain why it should be a priority for every website owner.

What is Website Accessibility?

Website accessibility refers to the practice of designing and developing websites that can be easily used and navigated by people with disabilities. Disabilities can vary greatly, including visual, auditory, physical, and cognitive impairments. By making websites accessible, individuals with disabilities can independently access and interact with online content, just like anyone else.

Why is Website Accessibility Important?

  1. Inclusivity: Ensuring website accessibility means including everyone, regardless of their disabilities. It promotes equal opportunities and ensures that people with disabilities are not excluded from accessing information and services online. By prioritising website accessibility, you are making a conscious effort to create an inclusive web and digital environment.
  2. Legal Requirements: In many countries, including the United Kingdom, there are legal requirements and guidelines for website accessibility. Failure to comply with these regulations can result in legal consequences and damage to your reputation. By making your website accessible, you not only comply with the law but also show your commitment to inclusivity and social responsibility.
  3. Improved User Experience: Website accessibility enhances the user experience for all visitors, not just those with disabilities. By implementing features like alt text for images, clear and concise content, and easy navigation, you make it easier for all users to find information and interact with your website. This can lead to increased user satisfaction, longer time spent on your site, and ultimately, improved conversion rates.
  4. Search Engine Optimisation (SEO): Accessibility features like descriptive headings, proper use of headings and subheadings, and alternative text for images can also benefit your website’s search engine optimisation (SEO). Search engines rely on these elements to understand the content of your website and rank it accordingly. By optimising your website for accessibility, you are not only improving the user experience but also making it easier for search engines to crawl and index your site.
  5. Social Responsibility: Prioritising website accessibility is not just good for business, but it is also a socially responsible decision. By making your website accessible, you are promoting inclusivity and equal opportunities for individuals with disabilities. It shows that your company values diversity and is dedicated to creating a positive impact in society.

How Can Blue Whale Media Help?

At Blue Whale Media, we have a team of experienced web designers and developers in Derby who understand the importance of website accessibility. We follow best practices and guidelines to design and develop websites that are accessible to all users, regardless of their disabilities. Our websites are designed with clean and responsive layouts, intuitive navigation, and optimised content to enhance the user experience for everyone.

We also provide accessibility audits and consultations to help you identify any accessibility issues on your existing website and provide recommendations for improvement. Our team can assist in implementing accessibility features such as alt text for images, descriptive headings, and proper use of headings and subheadings. We ensure that your website meets the WCAG 2.1 guidelines and complies with accessibility standards.

Additionally, we can assist with website development and optimisation to further enhance the accessibility and user experience of your website. Our development team is skilled in creating accessible websites that are compatible with assistive technologies and have fast loading times.

By choosing Blue Whale Media for your website design and development needs, you can trust that your website will not only be visually appealing but also accessible to all users. We take pride in creating inclusive online experiences that cater to everyone, regardless of their abilities.


Website accessibility should be a priority for every business. It not only ensures compliance with legal requirements but also improves the user experience, boosts SEO, and demonstrates social responsibility. At Blue Whale Media, we specialise in designing and developing accessible websites that are visually appealing, user-friendly, and inclusive. Contact us today to learn more about how we can help you create an accessible website that stands out from the crowd.