Website Colour Palettes: Food and Drink
We all know how important colour schemes are within website design. A lot of the current design trends are around creating exciting and cohesive colour palettes that become more essential in successful designs.
Specific techniques, from colour to photos to imagery, are conventional among the most engaging food-based websites. Food and Drink websites are designed to make you hungry; our website designers at Blue Whale Media employ this as a great strategy for audience engagement.
Good colour choices take careful planning.
Colour schemes can influence how a visitor interprets what they see as much as a site’s layout and typography. When done well, they can have a positive impact on each visitor’s evaluation of the brand as a whole.
Earthy and ‘Foodie’ colour scheme
Colour is often one of the most debated topics in food-based design. This colour scheme is supposed to reflect natural colours. It features lots of browns, reds and greens as well as some neutral colors, which is ideal for relaxing and welcoming environments.
Reds, greens and yellows are standard colours for fruits and vegetables; reds and browns are most common for meats; you can develop a colour palette that matches the tone of what you plan to highlight. Your site should be designed to encourage action; you want people to buy from you or come to your establishment.
Why Is Your Color Scheme So Important?
Before you jump to deciding on a colour scheme, it’s essential to understand exactly why your website color scheme matters so much. You might be thinking that it’s the content that matters and that’s not untrue. But, by choosing the right color scheme, you get the opportunity to blow your visitors with your website content.
Emotions of Colour Schemes
Colours can make your customers happy, boost their appetite and increase conversions. They can also have an adverse effect on your customers, so it’s important to understand how your website colour choices affect your business’s message. First, you need to understand the psychology of colours and how colours can change people’s minds, or be a pleasing and complementary color scheme for your website.
Shape how visitors feel about your site
The consumers’ first impressions are essential if you have a website. 90 percent of initial assessments are based on colour alone. Colour is one of the easiest aspects of a web page to “understand.” The links between emotions and colour you can use to your advantage within web design; you can use red to convey excitement, orange for enthusiasm, and yellow for friendliness and warmth.
Make specific elements stand out.
A defined colour website scheme can help signify that certain elements are important and how you use your color scheme on your pages. Choosing the ideal color scheme can make you think about what kind of experience you want your customers to have. Make sure that the colours you choose give the ability to make certain calls to action stand out on your pages.
Choosing a website colour scheme for a restaurant, bar, or cafe is very important because the shades you use to represent your business can have a significant effect on your customers. Regardless of what colors you use in your operation, you should make sure that they are true to your company’s values and purpose.
