Homepage

About Page

When potential customers visit the website they will want to do business with the people behind the business not the business itself so it is important to have an about us page to have a bit of information on the people behind the company, the about page is often one of the most visited pages of the website because of this. This page should give a brief summary of who you are. your company history (founded and accomplishes) and what makes you different from the competition, in fact what makes you better. This should tell the potential customer what your business is all about and why they should choose your business over the competitor is based upon who they relate to the most and which person he like the most.

Services Page

On this page you can list details about the services that your business provides. The page should begin with a basic understanding of the overall service(s) that the business does. If the description of your services is extensive and vast then consider dividing them into a section on each service to inform the potential customer as much as possible as well as adding a link to a landing page, where readers can learn more about a particular. You need to include A synopsis of services presented, bullet points of services with short explanations, links to learn more about specialized services (if you desire), the advantages of using your services, and how they differ from the services your competition offers.

Products Page

This page is your chance to offer details about the products you sell. The page should have a short summary of your products before listing them. If you sell multiple products and have extensive information on each of the products and consider dividing them into sections and adding link to their product pages. This webpage should have an outline of products available, short descriptions of each product, links to product pages that contain more information about the specified product. What a customer can expect by purchasing those products, and why customers should buy the product from you rather than your competition.

FAQ Page

The FAQ is your page to answer the most frequent questions you are asked, in effect the FAQ page will tell everyone what they need to know on one page only, this will save time as it will mean that you won’t have to ask those questions on an individual basis. Provide truthful answers for each one. The answers should be a call to action and persuade a potential customer to take the next step and buy whatever you’re selling. The questions on this page that are answered should remove any doubt that the customer has of the website and make them feel secure enough to make a purchase from you.

Testimonials/reviews Page

This page is to be able to show off positive reviews your company has gained. You should include photos and contact info of the author (a link their social media account, not their personal phone number). This will add authenticity to each testimonial. Anyone can write a review, but those with photos of real people that can be traced to actual source credibility and establishes trust. You should include a brief paragraph of praise from customers, perhaps as long as a sentence or two. Include photos and contact info of the reviewer, preferably with a headline above the testimonials to catch the customers’ attention.

Blog

This isn’t a page per se, as a blog is the sum of all posts. A blog is a website, or a section of a website, made up of typically related blog posts. Blog posts are listed in reverse chronological order with the most recent blog post appearing first. If you don’t have a blog system or page, then you are seriously missing out in terms of exposure to the world as you should think of your blog as your most affordable marketing tool. A blog drives traffic and leads sales as it can generate leads if the blog is informational and professional as customers will think that this business knows a lot and can be trusted. A blog gives the company a voice in a way, it becomes a place you can tell your companies story, share your knowledge and engage with customers. First and foremost, you need to do a bit of strategy work, you need to know why you are starting a blog and who you are blogging for, your target audience. Next, you need to map out what your blog should be about, i.e. what you should write about and the topics to cover. Think of how you write and the language you use, most of us don’t like to read academic journals so don’t be afraid to be conversational and casual in the way you write. Quality trumps quantity. Studies suggest that long-form and in-depth blog posts outperform shorter shallow blog posts when it comes to search engine optimization and getting shared on social media. This is how you would structure and set out your blog page to get maximum efficiency.

Press/latest news page

This page is where you can address the media. This page is where you post links to articles written about your business, press releases, advertisements, videos featured on other platforms, and any other recognisable commercial accomplishments. Ways the media can get in touch with you, links to download PDFs and photos, and press releases. If you have a media or press kit, post it here, so the media can learn more about your company prior to further publicity.

Privacy Policy page

A privacy policy is a must for every website, a privacy policy lets the customer know what you’ll do with the personal information they give you. On this page let the site visitor know how any personal information and data (advertising, cookies, emails) collected will be used, and whether or not it will be shared with other businesses or people outside the business. You must always adhere to your privacy policy. “What data you collect, how it is collected, how a visitor can obtain a copy of the information you obtain, if such content will be shared, and if so, with whom”.

Terms and Conditions page

Similar to the privacy policy, as the terms of conditions page is usually a must for most websites. This is a page the outlines the rules a visitor must agree to abide by in order to use your website. You want to include the rules and guidelines and how your website functions. For example, which country’s laws that govern the agreement, an intellectual property disclosure that states that your website is your property and that it’s protected by copyright laws, and a link to other sites clause that you are not responsible for or have control over third party links on your website.

Sitemap page

Sitemaps come in two formats. XML sitemaps (these are made for search engine bots, helps search engines discover your content is good to have from an SEO standpoint). HTML sitemaps are made for “human” visitors (and what we refer to here.) A sitemap page is a non-fancy index page that lists all the web pages you have on your website. Your sitemap should include links to all your web pages and blog posts. Your sitemap page should be located in the footer throughout all of the pages of your website, where possible. If you use WordPress, then there are plenty of plugins that can help you build an HTML sitemap.

Page not found

A page not found page (technically speaking it’s called “404 error” page) is a page your visitors get directed to when a webpage no longer exists, have moved or has expired. A 404 error page can be a standard HTML page, you can (and should) customize it any way you want. Tell visitors clearly that the page they’re looking for cannot be found. Your page not found page should include a link back to your homepage, you could also include a search form.

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