Armstrong’s Opticians has a prestigious position as Haywards Heath’s highest-rated opticians has been earned from over two decades of providing exemplary eye care services to the local community.
What We Did.
Our whole team was involved with the design and development of Armstrong Optician’s new website, creating a new logo, which we based the website colour scheme on. Armstrong Opticians needed a new logo to replace their current outdated version. They wanted something clean, modern and recognisable. It also needed to carry the same feel and identity of the interior design of the practices.
The website now has a very modern design and is able to compete with its competitors; it is up to date and engaging for its online audience. We included Graphics consisting of minimal shapes in the background of sections on the website to compliment the logo and to add something extra to the design of the site. The website is now also fully mobile responsive; this is, so people can visit the site and see what they have to offer no matter what device they are using.
The Blue Whale team were tasked with raw assembly footage of Armstrong Opticians. The team managed to create a product that not only had continuity with its sister brands but also had its own defined personality. The Armstrong video was rounded off with custom music and motion titles which were key to capturing visitors’ attention to the site.
Our marketing team has the task of maintaining their social accounts; we now create four bespoke social media posts per month. This content helps to establish the business’s online presence and to showcase its brand identity. We also design and monitor two Facebook ads per month; this allows the business to gain enquiries and attention from their target audience.
The new website for Integrated Armstrong Opticians is the perfect solution for the company to really establish their brand identity. There have been many changes to the website. However, the most standout features include new branding to match their sister websites (check out Optical Revolution & Wheeler and Kirk on our portfolio page) this creates a strong cohesive looking across all 3 companies, really reinforcing their brand identity.
The new website design allows the user to easily navigate the website to find exactly what they’re looking for. Without skimping on style, the new site highlights the packages they have to offer through the new unique design.
The hover effect animation buttons were a great addition to the website. A diagonal-transparent sliding button animation is used to engage and inform the user when navigating through the website.
We create 4 bespoke social media posts per month. This content helps to establish the business’s online presence and to showcase its brand identity. We design and monitor two ads per month. This helps the business gain enquiries and attention from their target audience.
Overall, these new changes are a great way for the company to establish their online presence.
Launch Date: 13.6.22