Ashwood Solicitors

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Ashwood Solicitors are a leading, modern law firm based in Manchester and Blackburn; they have a team of legal experts who are on hand to help people with a wide range of legal matters.

What we did.
The whole team at Blue Whale Media was involved with the Ashwood Solicitors branding and website build project.

Firstly, our graphic design team created new branding for the company, using green, blue and grey curved shapes that are intended to create a sense of fluidity in the design. Those shapes have been used in the background to separate elements and blocks on the website. This is a very unique design for a solicitors firm; this is intended to stand out from the dull websites of their competitors. This design looks incredibly inviting, which is essential for a solicitor as their clients (website users) will be feeling overwhelmed and need help.
The buttons and other elements have two curved edges; this is to add visual contrast to the page, which helps elements stand out when necessary. Icons have been used to help users understand what the solicitors offer; icons are extremely useful as they convey a lot of information instantly. We also decided to add a couple of changes to the colour scheme. By adding in the blue, we had another solid colour to help users find the CTAs, which fits in well with the existing colour palette of the green and grey.

Our website development team included a filter system for posts so viewers can see posts under blogs, case studies, or news easily. We also added page animations, a custom coded post page so that the client can easily add blogs in new layout, along with a WP Query used to pull in posts. This enables the client to add blogs and news articles without breaking the site’s styling and will automatically populate the site for them.

This website project was designed as a mobile-first project; it is a modern way to create websites as it uses statistics to decide what design process will be the most successful. As most visitors to the Ashwood Solicitors website will come from mobile devices, we thought it would be fitting to create this project as mobile-first. We tried to maximise the user retention on the mobile website hence the branding changes and graphic elements used throughout to help engage the user as much as possible.

Our social media marketing team had the task of enhancing Ashwood Solicitors’ relationships with their clients. This is why we chose to integrate Tawk into their website. Tawk helps the business with that extra level of customer support, resulting in a better customer relationship and overall enhancing the user experience. Although it is integrated into their website, they also have WhatsApp links so clients can contact them through there. We also set up their email marketing campaigns using Mailchimp, allowing them to promote their services and update their clients with any business updates instantly. It also means they can build up a targeted email audience to make sure they’re sending the correct information to the right people

The Blue Whale Media Video Production team visited the Ashwood Solicitors office in Manchester to capture bespoke footage of the company and shed fresh light on a sector which can often be crowded with pages and pages of text. We spent half a day on location, split between capturing a b-roll of how the company runs, and a detailed interview with Managing Director Masoud Kasim. Our editors combined the footage with custom animation and graphics in the company’s branding to complete the project, allowing visitors to the website to quickly digest what the company is all about in a far more engaging format.