Graphfor Ltd

Brochure

Graphfor is passionate about British innovation, precision engineering and delivering high-quality products; they aim to provide OEM quality products across the automotive industry at aftermarket prices.

The new website for Graphor Ltd has a unique design which helps the brand become recognisable as elements of the site aren’t as standard. The website’s colour scheme matches the company’s colour scheme in their logo, therefore strengthing their brand identity. We have included a split header on the homepage and mesh backgrounds. We also added popup sections for gaskets and clamps forms which increases user interaction and engagement. The Graphor website is fully responsive, as this helps to gain customers no matter what device they are using. The website is accessible to the viewers and potential clients on any screen size, but it also helps improve the company’s SEO because of its accessibility.

Our video production team were involved in Graphfor’s site development, an internal design meeting decided that an animated logo would add an extra level of creativity to the website and capture visitors’ attention. The production team were handed the original AI file of the company’s logo and began the process of arranging each individual layer in After Effects. Once arranged, each layer was individually animated, including 3d animation to the left and right segments of the logo. The overall animation is roughly 10 seconds and loops on the site. Blue Whales Production Team provided a Lottie file allowing the web team to seamlessly upload the video to the website.