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Mitchell Rooney Industries Ltd.


Mitchell Industries Limited was officially formed in 2018 after years of working in the electrical services sector around London and Europe. The team has grown from strength to strength and now operates a diverse team of trades based in Liverpool, working across the UK.

What We Did.

The team at Blue Whale Media created a new logo and website for Mitchell Industries, the main aim is to enhance their brand profile and ensure they can compete within the industry.

The new logo has a blue and green colour scheme to represent the construction industry, the infinity sign symbolises a connection between industries. We have used the logo colour scheme throughout the website as well, this is to enhance the cohesion between the two and ensure they have professional branding.

We added graphics into the design where the blue and green electrical wires showed the electrical current running through, these added a layer of brand identity as they used the logo’s colours and were industry-specific. We have also used large text in the background sporadically this is to add depth so that the user knows what they are reading about immediately.

Our team included some unique website functions including a custom pop-out menu for contact details of the company, this enables potential customers to easily get in touch with Mitchell Industries. To increase the overall customer experience of the website we have also included a live chat function, which allows customers to ask the company any questions about their services and availability.

We also added a customised unique top banner slider that scrolls through images, we have used images that showcase what they do perfectly. To enhance their trust and credibility our team has included a scrolling carousel of logos showing which clients they have worked with.

The production team created a professional video for Mitchell Industries to give the business an extra edge over competitors. The team utilised stock video and an elegant design which complimented the web design to present what the business has to offer in a more engaging and fluid form.

Biggest Change.

The new website for Mitchell Industries is the perfect solution for the company to really establish their brand identity. There have been many changes to the website.

However, the most standout features include the new branding identity. We have designed the logo, colour scheme and other vital elements that truly represent the industry. The new branding shows the audience exactly what the company is about.

We have included features such as the pop out contact menu. We included this feature to enhance the user experience. This unique element will engage our audience to build a better relationship with the customers. This also keeps your user on the same page reducing the chance they may leave the website all together as they can find exactly what they’re looking for on the same page.

Another feature we included is the top banner slider. Element slides through different images showcasing the portfolio of their work. This can build a better rapport with the audience as they are instantly able to view the companies work. Having an element like this on the website that constantly changes is also a great way to make sure you are keeping your audience engaged.

We also include custom WP Queries to make sure that the owner of the site is able to add in blogs with ease. The website owner can add in their blogs without interfering with the styling or design of the website.

In the future, this will help the company keep customers engaged and therefore follow up on successful leads.

Category: brochure

Launch Date: 13.6.22