Tips on Keeping Your Cyber Monday Checklist Up to Date
With the holidays approaching fast, people are rushing to check their balance and savings. And online retailers are going to be busier than ever; they are gearing up for the annual Cyber Monday sales that fall in November each year.
So, this is an excellent time to revamp everything and be ready to welcome the “coming storm.” At Blue Whale Media, our marketing has given their tips on keeping your Cyber Monday Checklist up to date.
Why should you keep your marketing in check?
More people are turning towards online shopping these days and during the holidays or festive season, the numbers increase tenfold. So this is a good time to advance your reputation as a seller by providing the best services and you can do this by optimising your site accordingly.
For instance, you don’t want to sell tees and shorts during the fall and winter. Instead, you want to provide customers with relevant products for each season or event. This is just one of many examples, but you can see where we are going with this. Therefore, keeping your marketing strategies in check will increase your values towards your customers.
How can you keep your Cyber Monday marketing running smoothly?
We have talked about the importance of keeping your marketing updated. But how can you pull this off?
- Level up on customer support –Your customers are the most vital part of your success or failure. Therefore, in such situations, you want to offer the best experience to your customers. This will also be extra helpful for those who are new to the online shopping realm. Most of them won’t be aware of return policies or shipping criteria. Therefore, you can help them out by providing them with a virtual chat or access to FAQs.
- Analyse what people want – You can use social media platforms to check what trends people are following. If a particular item is trending, you can capitalise on this and offer such things for the best value. In addition, you can conduct surveys and polls to find out what people want.
- Revamp your website –With Cyber Monday approaching, you want to keep every element of your website in check. This ensures optimal performance and a smooth user experience. Make sure to check for flaws like broken links or metadata. This way, your product or services list and checkout pages will stay robust.
- Promotion and events –You can develop marketing ideas on social media to promote your goods and services. Many business owners host giveaways or provide special coupons for every participant. You can also create engaging product videos to allow the buyer to see what they will be paying for before buying.
Cyber Monday is only a few weeks away, now is the time to polish up everything on your website and start advertising. People are busy adding products and bookmarking sites with the best deals. Are you among one of them? Get in touch with our marketing team at Blue Whale Media today for more information on how to market your business for Cyber Monday.