Why Website Speed Is Important
According to statistics and by common sense, 99.9% of the global population doesn’t like to wait even five seconds for the content of a site to pop up. It is reasonable for us to assume that the loading time for a website is important. It is necessary for all the content to show up successfully.
We are all aware of the fact that slow websites possess SEO and usability issues as readers dislike waiting for the sites to pop up. Also, the fact that Google utilizes the speed of the website as one of the key factors for the purpose of search rankings.
You would be surprised by the difference a fraction of second could make. A slow webpage will ultimately affect the search rankings, sales, conversions, and user experience. Below are some of the main reasons why the speed of any website is imperative to its relevance, and why we care about website speed when providing the best web design in Liverpool.
The First Impression
The impression your website’s speed makes is vital on the internet. You know, as the saying goes, “The First Impression is the Last Impression.” Your readers, visitors, subscribers, and customers will make an instant judgment about your brand. If your webpage loads quickly, then you have made a positive impression on them.
It is a thumbs up for the user experience. Your visitor will be immediately happy if it loads faster. It is straight-up psychology. We tend to consider websites that are fast to be reliable as well as professional. We are relating speed to confidence, efficiency, and, most importantly, trust.
On the other hand, a slower website appears to be unsafe, untrustworthy, and insecure. It is really hard to try to turn that negative aspect into something genuine. When it comes to user experience, there is no second chance. About 80% of your possible buyers won’t be coming back.
Speed is Expected
Fast loading time is demanded at all times. The bar has been set so high on speed nowadays as technology is advancing. We are all impatient when we are on the move. Irrespective of your device, we all demand quicker results. People are only patient if the site is reputed or well-known.
Established names such as Facebook, Google, and more can be excused in case of delays. According to the recent statistics, we have come to know that about 47% of the people expect your page to appear within two seconds. And about 40% of the readers will abandon the pages that take more than three seconds.
Unfortunately, for the majority of the small business owners and start-ups, they don’t always have the luxury to have that kind of head on their shoulders, so we advise you to always possess a website that does the job faster.
The Great user experience would depend solely on two important factors. One of them would be to give the readers what they are on the lookout for, and the other is to make that happen faster. Hence, website speed is the number one priority for an excellent user experience.
Visitors will visit your site, hoping to find what they are looking for. You have to do the due diligence of giving it to them faster. Nothing is as frustrating as a slow website, so make sure you don’t collect confused and frustrated visitors.
Slow Sites Kills Conversions
As we have mentioned in the above statistics, 40% of the readers will abandon your page if it takes more than three seconds. Likewise, let’s make an assumption, say about 100,000 readers visit your webpage every month. If your page slows down by four seconds, then you will easily lose up to 40,000 potential customers.
Slow loading speeds tend to drive visitors away, which equals to driving your own sales away. This isn’t some random speculation as most of the major companies have tested this out for themselves. Amazon also did the test and revealed that they would end up losing over $1.6 Billion each year if they slowed their page down.
Amazon is a reputed, well-established company. Imagine if the customers won’t even wait for an extra second for them, then what chance do we even have here.
The Effect Surrounding Slow Website Speed
It is evident that slow working sites will diminish the number of visitors you receive. Almost all of your potential customers will face an instant-drop off. But what you might not realize is that there is a long-term effect. The slow and decreased loading speed will harm the natural growth of your webpage.
Eventually, your customers will stop referring your brand to others as a result of a poor experience. Websites that are established are less likely to link back to your web content. It might also turn people off from signing up and subscribing to your newsletter.
A slow website is often associated with a low grade of credibility. This will, in turn, damage you and your brand in the long run.
Website Speed Plays a Part in Google Ranking
By now, we all know that Google is obsessed with speed. They are striving to turn the entire web fast. Speed, functionality, and accessibility are what Google is striving for. Google does take into account the loading speed of the webpages. However, it isn’t something that plays a super major role in the search ranking. But it does play a small role.
It does not play as much of a role in the relevance of search queries. But Google will cause a reduction in the number of crawlers that it sends to your website in case your server is slower than a span of two seconds. It means that Google is less likely to pick up on your latest post or for being notified of any new updates, which will harm your brand.
Summing It Up
As a website and brand owner, the speed of your website is something you really need to prioritize. It will either make or break your brand in the long run. Put yourself in the hot seat of being a customer and see if you would actually wait on a website that takes forever to load. Speeding up the loading time of your website is definitely a