How Website User Experience Affects Leads and Sales
The booming digital ecosystem has made the user experience more crucial than ever before. The tradition of operating businesses through online websites has made human-to-human interaction redundant. And this is where your website’s User Experience (aka, UX) comes into play.
Online websites continue to grow exponentially, so does its complexity. Online websites continue to embrace the luxury of bleeding-edge technology to enhance the aesthetic appeal or to boost SEO scores.
Despite this, at the end of the day, it all boils down to how user-friendly your website is. Your website might as well be ranked #1 on the search engine result page. But, with poor user experience, the overall leads and sales conversion will likely remain mediocre. This is why you should make sure to choose a professional website design company in Manchester to handle your website development requirements.
So, what exactly is user experience, and how does it affects leads and sales?
What is User Experience?
In simple terms, User Experience (abbreviated as UX) refers to the ability of your website to interact with the targeted audience. The same can be applied to computer software, mobile application, or any other service you provide to your customers.
- How easily are customers able to interact with your system?
- How easily are they able to obtain the required information?
- How quickly are they able to access your system?
All these components are crucial aspects of your website’s User Experience.
Why is User Experience important?
User Experience is important simply because it is the sole medium of interaction between your system and the customers. It is responsible for delivering the required information to the users in the simplest manner possible.
If you consider your website’s overall configuration, you can imagine User Experience as its nucleus. It is primarily responsible for binding your system’s key elements together (your website and customers) to ensure optimum efficiency.
A good user experience allows users to navigate quickly through your system and acquire the relevant data or information with minimal hindrance. So, as opposed to an ad-filled website or a complicated user interface, an intuitive UX allow customers to access data quickly.
A recent study showed that 88% of online users do not prefer returning back to a website after poor user experience.
So, unless you’re trying to keep users from snooping around your website intentionally, an optimized system that can deliver quick and pleasant user experience is critical.
How does User Experience affect business leads and sales?
There is a direct correlation between a website User Experience (UX) and its sales performance. The User Experience of a website is responsible for creating a positive impression of your brand or products.
More importantly, an intuitive UX creates a sense of transparency and a trustworthy reputation for your brand, as well. This, in turn, plays a massive role in helping the users whether or not to engage with your website.
In fact, a study showed that 75% of online users base a company’s overall credibility to their website design and how user-friendly it is.
So, an intuitive user experience is more likely to improve your website’s traffic and, thus, boost the sales performance by a substantial degree.
A recent study also revealed that more than 81% of customers perform online research before purchasing any product. In such cases, a bad reputation amongst your existing customers (due to poor UX) can hamper your chances of attracting new potential customers.
In another study, researchers revealed that 79% of online users admitted they were less likely to buy products from a website after an underwhelming experience.
All these aspects point directly to one thing – that user experience is one of the most crucial components that drive your online leads and sales.
What are some of the best (and simple) ways to ensure your website remains user-friendly?
In general, there are numerous mechanisms and methods to keep your website clean and intuitive. But, some of the simplest methods that you can easily practice are as follows –
Declutter your website
Maintaining a good user experience is all about making things as simple and straightforward as possible for your customers. This means de-cluttering your website from any type of extra resources that may be preventing them from obtaining the required data quickly.
You could also break down your website content into a simpler format, or maintain a consistent order as opposed to spilling content all over the place. Another crucial measure is to practice using simple terms instead of over-utilizing technical terms.
Convey your messages directly
The attention span of a modern-day website visitor is incredibly short. So, if you’re not able to convey the relevant message to your audience within a limited time span, things can go downhill quickly.
Maintain a consistent habit of using simple terms and conveying information quickly without beating around the bushes. In simple, do not clutter your website content with excessive fillers that may prevent users from acquiring relevant information.
In addition, stay away from using sneaky tactics like asking users their email or any contact information before accessing your website content. Remember, dozens of other similar websites will provide them the same information readily without any such shenanigans.
Prioritize your customers
Lastly, always keep your customers at the highest pedestal when creating any type of content. After all, the primary aim of your website content is to convert any potential visitor to a regular customer. So, irrespective of what service or information you add on your website, make sure they are focused entirely to meet your audience’s requirement.
Create content that are not only easy to access but something that customers can find relevant. Focus on what your audience needs and commit to providing the same. This will help your customers develop a sense of intimacy and loyalty with your brand.
A good user experience plays a much more critical role than what most people tend to believe. A large proportion of business owners tend to focus on tweaking the technical aspects to improve their overall performance.
But, in reality, the solution is extremely simple – improve user experience.
User experience is a fundamental component that can produce mind boggling results if executed efficiently, which is why you should always leave it to the professional website designers to handle it.
Make sure to implement some of the simple steps that we have mentioned above and start working towards improving your UX for maximum results.