What are the Best Marketing Strategies to Grow your Audience?
You’ve found a market for your product or service. You’ve set the groundwork for your business, conducted market research, and have your unique selling point. Where do you go from here? It’s now time to connect with people who are interested in what you have to offer, but how can you set about expanding your audience? This can seem like a monumental task, but fortunately there are several tactics that you can employ to grow your audience with a larger marketing footprint, and make sure that footprint is effective for your business.
Use What You Know
An easy starting point is using information about people that you already know. It’s extremely likely that your audience shares likes and opinions with people who are currently interested in what you do. Take a look at your current contacts and consider what shared traits they have. Do they live in a similar area or region? Are they in a similar age range? Do they typically respond to a specific kind of content? As an entry point, you can use this data to get a better idea of what your audience would be interested in.
Priorities Audience Preferences
Knowing what your audience wants is one thing, but knowing the best way to reach them is another entirely. You’ll need to keep examining your audience’s engagement habits and buying decisions, to then better inform where your marketing focus should be in the future. An example, you might find that you get the most engagement from email marketing, and from that decide to put more resources into more kinds of marketing emails, or pushing emails more frequently.
Use Social Media Effectively
Social media is one of the most effective ways you can grow your audience. People want to connect with brands on social media, so having any form of social media presence will do wonders for exposure of your brand. One of the biggest advantages of using social media is that it doesn’t take dedicated staff to use, or even those with specialist training. Anyone is capable of using their own knowledge and expertise to make compelling posts to help expand your audience. It’s also one of the easiest ways to open up new marketing channels by simply creating new social media accounts on various platforms. Content can also be shared with relative ease between different social media platforms.
Use Multiple Marketing Channels Together
Creating new channels for audience growth is very helpful, but one of the more effective strategies is making sure these channels all work in tandem with each other. This is a concept known as omnichannel marketing. Omnichannel marketing isn’t just keeping multiple channels open, but making sure that all channels have a consistent brand message that is communicated effectively, no matter which channel is engaged with the most. Channels can also contribute to each other, for example someone seeing an instagram post and being prompted to sign up to your weekly email list.
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