What Influences Conversions?

Whether you already have a website or are looking to launch a new website (don’t have a website yet? Hire our web design Manchester agency today!), conversions are at the heart of any website. What’s a conversion? Essentially, it is an action a visitor takes on your website that has some value to your business. It could be a sale, download, newsletter sign up, contact form submission or appointment scheduling. 

There are a variety of factors that lead your visitors to take a specific action on your website. Let’s consider some essential elements that influence conversions.

Value Proposition

A value proposition is essentially your offer. What are your major selling points? Why should visitors purchase your product? A good value proposition is fundamental to conversions. It will create a pathway for you to follow for your website’s design, copy as well as your marketing strategy.


A compelling headline is crucial. This is the very first thing your visitors read once they’re on your page.

Ensure your headline is compelling, informative and most importantly, clear. A confusing or boring headline can alienate your visitors and they will be quickly bouncing out of your website.

A well written headline will grab attention, and persuade visitors to linger on to read further.

High Quality Images

The right words help your visitors in visualising the results of using your product/service. The right use of images can take that visualisation a notch higher.

Ensure your homepage and other important landing pages feature high quality photographs that bring out a positive reaction from your visitors.

High quality visuals will leave a strong impact on your visitors. As your web design Manchester agency, Blue Whale Media will make use of high quality imagery to make a stunning impact on your visitors.

Social Proof

Creating trust is difficult, but it’s a critical aspect of high conversions.

There’s nothing better than social proof to establish trust in your brand and your products/services. Feature testimonials from some of your satisfied customers. Avoid showcasing one sentence testimonials, as they can really seem fake.

Mobile Responsive Design

The web design Manchester team, have stressed this enough times, and will repeat it again, and again and again. A mobile responsive design is no longer an option, it’s a must have investment.

We all know that a lot of people access the Internet on their mobile devices, and we also know that Google is serious about mobile indexing.

A mobile responsive design will not only help with your search engine rankings, but also provides a positive user experience, and that plays a crucial role in conversions.

In Conclusion

So there you go. These five aspects play a crucial role in increasing your conversions. Should you need help with making your website conversion friendly, feel free to contact us! As your web design Manchester agency, we will work with you to craft a website that increases conversion rates for you. Call 01925 552 050 now or fill out the form below.

Contact us on 01925 552050 now for a free website audit and consultation.

Please select a valid form.