What Is Content Writing and Why Is It Important?

Content writing is one of the most important aspects you could include on your site. First of all, Google ranks those that have beautifully written content higher than others who haven’t put as much thought into it. Not only that but if your website content isn’t up to date or isn’t easy to read, potential clients might be put off by your business.

To avoid any of these issues, you need to spend time and effort into your content writing. Some companies even hire content writers to give them that extra boost with their content. But why is content writing so incredibly important? Let’s find out.

It Keeps Your Site Consistent

When updating your site, it’s easy to forget which parts of information you’ve updated and which parts you’ve left to get dusty and irrelevant. Keeping on top of your content writing ensures that all your pages are correct and relevant to the market at that particular time.

If you fail to correct any mistakes in your pricing or package information, you might lose any potential clients once they contact you and realise your content isn’t exactly correct. This can also damage your credibility as a business.

Makes Your Site SEO Friendly

What is SEO? Well, you’ve come to the right place. SEO stands for Search Engine Optimisation. This basically means, depending on the quality and content included on your site, you may be penalised or congratulated by Google and other search engines in terms of your ranking.

Where you rank in search engines is incredibly important to you and your business, as it determines where you appear on any searches for your particular business and your area. Majority of people don’t go past the first page but optimising your site to accommodate for SEO means that you’ll be up there with other sites that also have brilliant sites. This means more traffic on your website and interest in your company and its services.

Story Telling

Ever wondered how some company’s websites are so beautifully written and tell the story of their company so well? That’ll be the work of a content writer. Storytelling within your site creates value and meaning into your audience, which will benefit your business in the long run.

You need to be able to tell a convincing story, selling your brand to your customers without them even noticing you’re doing it. These small details are aspects that will set your site apart from your competitors.

On-Time Delivery

Adding your products or information onto your site in a timely and efficient manner will add to the way Google reacts to your site, positively. Failure to update your site or change as the market changes, you may be penalised by Google as it will consider your site to be worse than others.

If your site performs poorly within its algorithm, you will find it harder to convert sales and gain clients or customers through your website. This then deems it… useless – which isn’t what you want.

Contact Our Content Writing Team Today at Blue Whale Media

Want more information on how content writing could positively affect you and your business? Get in touch with our content writing team today! If you’re not too sure where to start regarding SEO and marketing, give us a call today on 01925 552 050 for further information and advice on which of our services will benefit you the most.

If you know your website needs a bit of a make-over, contact us today for information on our range of web services and packages.

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