What is responsive web design and why is it so important?

What Is Responsive Web Design?

Every website is different from one another, and so they need different features. For example, if an online retailer sells clothes, they must have a feature that shows the availability of items for sale. However, this feature will be useless for a business that does not sell physical products.

Thus a standard feature that all websites need to be successful is responsive web design and user friendliness. In this blog, we will highlight exactly what responsive web design is and why it is important that a professional Manchester web design company can provide mobile-friendly websites.

What Is Responsive Web Design?

It is an approach where the website development and design must respond to the user, including the size of the screen, orientation, and platform. It involves the use of flexible images, grid, and layouts.

For example, if laptop users switch to mobile devices, the website should automatically change to fit on a smaller screen. This eliminates the need for multiple designs for different devices.

Why Is It important?

Some of the benefits of using a responsive web design are:

  • It supports multi-device users.
  • It is easy to manage because you only need to maintain a single website.
  • It improves your search result ranks as Google prefers responsive websites.
  • It can easily fit into new devices with new screen sizes

Tips for Responsive Web Design

Here are some tips for responsive web design

Eliminate excess content

Responsive web design should not have unnecessary content. Use only those items which are essential.

Mobile friendly design 

With more people using mobile devices to access the internet, websites should be mobile friendly. The pages should be able to fit in every device regardless of the screen size.

For a mobile friendly design, consider a clear call-to-action button. You can also reduce the size of the image so that they load faster.

Simple UI

In most cases, smaller screens do not support sophisticated features and user interface. And as such, it is safer to use a simple UI.

Adopt Intuitive Web Design

To make sure that you have an intuitive web design, you should make use of aligned page tabs, grid layouts, etc. Some of the main features of intuitive web design are:

  • Simple Navigation

Websites should be easy to navigate. The web design must direct the user where and what to do without being taught.

  • Easy to read

Your website should have clear headings with links available whenever needed. This allows users to find what they want and when they want it.

  • Fast and reliable

All intuitive websites must offer a fast and reliable experience to its users. They should also exclude useless or unnecessary links. The website should work efficiently.

  • Identify your brand

Websites should highlight their identity through shapes and colors. You can also implement your logo color on the background of your content. 


Responsive web designs do not only require low maintenance, but they also come with several other benefits. They provide users with excellent user experience and versatility. Thus, if you want your websites to stand out, you should adopt a responsive web design. You can consult professional web designers to help you build a responsive website.