What is SEO Copywriting?
It’s a common question and not only for those who are novices to SEO but for experienced specialists too. What is SEO copywriting? SEO copywriting is the process of using standard SEO practices that drive traffic with compelling words that entice users to take a specific action, like buying a product or subscribing to an email list.
SEO copywriting differs from SEO content writing, where the end goal is to convert leads rather than generating organic traffic. The two, however, do go hand in hand and with all types of SEO, it’s vital to understand the best practices surrounding it.
At Blue Whale Media, we have a dedicated SEO Guru and a team of expert content writers who work together to create the best mix of SEO, content and copywriting to get organic traffic. Here are their tips on SEO copywriting:
Understanding Your Target Audience
Your target audience is an essential part of SEO copywriting because great content marketing revolves around what, how and why potential customers search for products or services. SEO copywriting aims to get your content to appear at the top of search engine results to drive more traffic and stay top of your audience’s mind. Without knowing or understanding your audience, it will be impossible to compel them with your writing as you don’t know who they are or how to appeal to them.
Keyword research is a critical component of any SEO strategy. This is the process of uncovering the words from your target audience when they search for products or services similar to yours. For copywriting, this keyword research is essential because it helps you uncover user intent behind the keywords your audience is searching for so that you can write copy that resonates with their needs.
The harder your copy is to read, the less likely it is that you’ll achieve your ultimate goal of converting users. If you have to put in a significant amount of effort to understand what you have to offer, you’ll likely lose them along the way. This means avoiding jargon and wordiness and only including what is most relevant to what you’re creating copy for.
Ensure a Great Experience
Great SEO copywriting isn’t just about high-quality writing; it’s essential to put your wording with an excellent user experience. Here are some ways to align your copy with a great user experience:
- Use Clear and concise language
- Don’t tax your readers with long paragraphs
- Break up text with images, videos, CTA’s and other visual elements
- Avoid technical jargon and marketing speak
- Use numbers, bold text and bullet points
Modern SEO copywriting is critical for website optimisation. Ensure your content is compelling, scannable and has the right amount of keywords peppered throughout. Our talented SEO Marketing team and content writing team work hand in hand to carry out every aspect of a unique and personalised SEO campaign. Why not get in touch with us today and see how we can upgrade your SEO copywriting?