What is SEO ROI?

Return On Investment makes complex marketing simple by providing enterprise agencies with solutions that involve customers all over the search community. RIO is easy to tally if you’re advertising using Pay-Per-Click (PPC). If your fund is higher than the management of PPC and the amount of spending on goods, the client gets a return on investment. Here are the best methods of tracking the return on investment on your search engine optimisation, according to our professional Manchester SEO agency.

What are the types of ROI?

There are two kinds of ROI which you might want to take a look at-

  1. Anticipated ROI
  2. Actual ROI

Anticipated ROI

Anticipated ROI is your estimated return on investment. You need to know the following things to measure your anticipated ROI

  • Average monthly traffic
  • Conversion rate of your site
  • Average value or orders

Actual ROI

Actual ROI is the return on investment that you make. You can calculate the actual ROI with this formula-

Actual ROI= (total SEO eCommerce revenue+ total SEO goal value) – cost of SEO investment/cost of SEO investment.


How to calculate SEO ROI

So you know what SEO ROI is. Now how do you calculate the ROI for SEO? The cost of increasing your organic search rankings will vary on whether you want to do it yourself or let a marketing agency do it. Prices will significantly differ from one agency to another. 

You can calculate ROI of SEO by looking at the organic traffic, search engine rankings, completion of goals, and the formula for SEO ROI: Gain from investment- Cost of investment/ Cost of Investment. 

There are three ways to calculate SEO ROI-

1. By tracking conversion

Set up conversion tracking to determine your SEO ROI from Google analytics. This is to enable you to see all the conversions of your revenue earning sites. It depends on whether you have lead-based business sites or eCommerce sites. 

2. Sorted conversions

You can calculate your return on investment from SEO after tracking your conversions. Simply open and view the conversions report of your sites, and you will have a report sorted by channels. It is essential to do this step as you need to be aware of the number of conversions for selected durations for time.

3. Calculate the SEO ROI

After you have tracked and sorted out how much revenue the SEO has generated, you can compare it to the investment made to calculate your ROI.

Businesses typically use the ROI formula: Gain from investment- Cost of investment/ Cost of Investment. However, if you have a different method of determining the ROI, you can use it too.

When should you report ROI?

The ideal time to report ROI is when you have positive returns. It is not unusual for SEO to show negative returns, and you should educate your clients about this in advance. But the best time to show ROI is when you get positive results, no matter how insignificant it may seem.

When can you expect to see ROI of your SEO?

SEO usually takes three months or more to proliferate. It is a continuing investment, and you can expect SEO to grow once you see traction.


ROI is an indicator used to measure a business’s profit and expenditure. It is highly valuable for businesses to be able to determine ROI. After all, knowing if you are getting your investment’s worth is vital for everyone to strengthen and improve financially. By calculating your ROI, you can get nearer to your goals. It helps you understand how well your business is going and to see if there are improvements to be made.