What is the Best SEO Reports Tool?

Are you looking track the progress of your SEO efforts? Searching for the best SEO reports tool? Our SEO Warrington team brings to you a list of the best SEO reporting tools. What’s more all of these tools are free and come highly recommended.

Google Analytics

It’s likely that you’ve already used or perhaps had a look at Google Analytics. It’s no wonder then that Google Analytics is considered one of the best SEO reports tools. In fact, it’s our favourite tool and one that our SEO Warrington team highly recommends to all our SEO clients. The most useful SEO data is the one that can provide an insight into your visitors, and how they interact with your website. And no other tool does it better than Google Analytics. Track the position of your target keywords, average clicks, and a lot more. You can get automatic updates daily or weekly.


SEO Moz is a bouquet of highly efficient and easy to use inbound marketing tools. There are many tools in the suite that can help with tracking your SEO results. This is another tool that our SEO Warrington team uses regularly and recommends highly.

Open Site Explore – It offers excellent backlink analysis along with really useful metrics

Mozbar – This is a toolbar for your browser that you can use to quickly access Moz’s crucial features including SERP Overlay. This shows the OSE metrics for specific search results.

Moz Local – It allows you to take a peek at your business’ local citations and is the go-to analytics tool for local SEO.

Bing Webmaster Tools

Bing Webmaster Tools is an excellent tool that helps you keep a tab on your website’s performance on Bing. Bing is responsible for over 20% of the search traffic. Of course, the tool offers benefits just beyond Bing as it provides information about on-page keyword optimisation, indexation, crawling and other aspects that can affect your website’s ranking in Google.


ViduPM allows you to track backlinks, keep records of your Facebook metrics and generate SEO reports.

SEM Rush

The SEO Rush tool helps generate reports about keyword positioning and backlinks.


Shufflepoint is an online application that plugs into your Google Analytics account and provides reports directly into Excel, PowerPoint and other third gadgets.

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