Skip to content
close
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
close
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Call us Email us
Blue Whale Media Logo
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Menu
Blue Whale Media Ltd
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Close Menu
What makes a good eCommerce website?

What makes a good ecommerce website?

For many businesses, their website is the first point of contact between buyer and seller. Every website should be both visually appealing and easy to use, but there are certain elements that every ecommerce website should have in order to stay relevant and competitive.

At Blue Whale Media, our website development team has broken down the jargon of ecommerce so you can learn about what makes a good ecommerce website. Here’s what you need to know:

Keep the user in mind

Every single detail of your website from product images to contact forms will contribute to users’ decisions when making a purchase. User experience is paramount to turning visitors into customers and then getting them to come back. Studies have shown that 70% of consumers say that the most essential characteristics of an ecommerce website are ease of use. The idea is to help shoppers get what they want quickly without complexity when purchasing a product or service.

High-quality photos and videos

The biggest issue for online shoppers is that they cannot see products in person before they buy or make a purchase. You can enhance your ecommerce website by using high-quality product images and possibly even a video depending on the product. You could also consider creating photo galleries for specific products so that users can ‘window shoppers’ but on your website and see multiple angles of the product. This is probably as close as you can get to allowing visitors to examine a product before they make a purchase.

Utilise simple web design

Minimalist websites are consistently rated as more visually appealing and more trustworthy than visually complex websites. The design really matters when it comes to ecommerce, a good design signals that there’s a solid company behind the screen. Your navigation will also benefit from minimalist design because it will make it easier for your customers to find what they are looking for.

Reviews and testimonials

61% of online shoppers read other customer reviews before deciding to purchase a product online. Customer reviews and testimonials are a quick and easy way to promote sales and conversions quickly. One effective ecommerce website strategy is to include product reviews directly under each individual product description. This will give your customers an idea of what your product or service does and how it is received.

Keep your products organised

To make it as easy as possible for users to find the products they are looking for, you should keep the products on your site organised into categories. This helps to streamline the shopper’s user experience on your ecommerce website and also gives users a glimpse into product categories they never knew you had.

As you can see, getting a good ecommerce website up and running is an involved and detailed process. A good ecommerce website should not only be visually attractive, but it should provide a hassle-free shopping experience.

At Blue Whale Media, we can assist you with any ecommerce website issues; why not get in touch with us today?

Call us

Call

01925 205 035
Email us

Email

[email protected]
Book a Zoom consultation

Zoom

Book a consultation today.

Client Support

Locations

Policies

Careers

Company Reg: 15890531

GDPR Data Protection Act: A8639602

By continuing to browse our site, you agree to the use of our cookies.
OK
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT