When and How to Start Seasonal Marketing for Your Business?

When and How to Start Seasonal Marketing for Your Business?

No matter where your busy season falls on the calendar, executing an effective seasonal marketing strategy will always start with a plan. You may find a great amount of value by being international with seasonal marketing, especially when you’re planning a campaign for a certain holiday event or date, from Black Friday to Back to School and the most important one, Christmas. 

With seasonal marketing, there will be plenty of planning needed in advance, which is simple with the tips below. Our marketing team at Blue Whale Media have put together a when and how to start seasonal marketing for your business.

But first, what is seasonal marketing? 

The basics of seasonal marketing relate to how you market your products or services at certain points in the year. Generally, your seasonal marketing will conform and centre around special holidays or events. You don’t have to relate every product or service to an important holiday date, but pinpointing dates and events relevant to your individual business is vital. For example, throughout the year, you may choose Easter to market a certain product or service. Later in the year, you may choose Halloween; by identifying the relevant seasonal marketing opportunities, you can capitalise on them. 

Tips for Planning Seasonal Marketing

  1. Before you start, think about your business needs, your target market or audience, your sales and the key messages you portray. All of these things need to be factored into the seasonal marketing plan and how you plan to market your business at seasonal times of the year. 
  2. Use a marketing calendar to organise various marketing activities and plan your strategy. You can create your own and start to fill it in, highlighting seasonal dates that are critical for your business. So, for a lot of businesses, this will be Black Friday, Cyber Monday, Christmas and even New Year. 
  3. For consumer-facing businesses, there are a multitude of themes and seasonal opportunities to use when developing a seasonal marketing strategy. There may be a fair few seasonal holidays to use within your marketing plan, but keeping it relevant to the products or services you offer is still important. 
  4. Choosing the right channels is essential; you’ll need to consider which communication channels will work best for your business and campaign. This is where you’ll need to think about how your clients will want to hear from you, either via email or over social media, maybe even on your website with seasonal SEO

How Important is Seasonal Marketing? 

A lot of businesses make the mistake of overloading seasonal marketing and potentially are doing it for the sake of. This is a big oversight from brands and businesses because seasonal marketing gives consumers an excuse to spend money. For example, during the autumn and winter months, people are eager to purchase gifts for Christmas, items for Halloween and even fireworks for bonfire night or new years eve. 

Taking time to plan seasonal marketing campaigns from beginning to end will lead to more focused output, stronger customer focus and hopefully, increase your business’ revenue. At Blue Whale Media, our marketing campaigns for each season are planned well in advance, so if you would like more information, why not get in touch with us today?