Website Colour Schemes: Using Whitespace and Colours

Website Colour Schemes: Using Whitespace and Colours

There’s a lot to take into consideration when you’re designing a website. Picking your website colour palette is of utmost importance; all too often, website colour schemes are an afterthought.

Well, the colour choices on your website, and how dated they feel, has a bigger impact on visitors than you might realize. 90% of judgment is based on colour alone.

In addition to the simple colour scheme used on websites, the layout takes the same approach. White space lets the page breathe; this is a common theme throughout websites and makes them look elegant. 

Minimal text is better rather than trying to cram as many products as possible onto one page.

Simple website colour palettes are less distracting and allow your audience to focus on what’s important to them. You don’t need to have lots of busy colours to have an appealing website colour scheme.

Whitespace and colour

Most people would assume that pale tones and white are used to target females, but there is nothing feminine about elegant websites. The mixture of whitespace and colour appeals to both genders. It just goes to show you that you can throw certain stereotypes right out of the window when it comes to choosing a colour palette for your website.

The layout and design of your homepage could be very simple. The main colour choice could be pale green, blue, or pink. The key is getting that modern look with a more classic colour palette.

Elegance in Website Design

A good way to deliver an enjoyable experience on the web is to understand more about whitespace. You can use it to create a nice, simple and elegant design. The blank space may be filled with any colour as long as it is free of any elements like text or images. It’s crucial to use whitespace to keep the navigation clear and smooth, to make sure the reader’s experience flows.

Using colour effectively

A designer’s main goal is to make the website look simple and uncluttered. Web designers develop layouts that are easy on the eyes and that make people want to keep reading. Even if the task of creating something simple, it can be very complicated. You should use whitespace wisely to improve your designs and incorporate colour at the same time.

Neutral colour scheme

Most visual identities have neutral colours that are used alongside the main colours. In most modern web designs, neutral colours often take dominance in terms of how much space they take up. Neutral colours act much like white space does: it provides an opportunity for rest. You could use warmer colours (yellows, oranges, reds) that create soothing, warm, and enhance a sense of creativity.

Create the Perfect Colour Harmony

Why is it important to create a colour harmony in your web design? Most website designs succumb to failure just because colours don’t mix and match with each other seamlessly. Complementary colours have a very vibrant impact on the overall website design. By being more effective with colour, we aim to increase ROI. Websites are interactive assets, not brochures, after all.

Choosing the right website colour palette doesn’t have to be hard. You can update your website colours to look more modern, trendy, and unique.