Who, What, Why, & How of Digital Marketing

Who, What, Why, & How of Digital Marketing

The internet is so accessible today, and the number of people who go online every day is still increasing. There has been a five per cent increase in adults who consistently use the internet every day over the past three years.

This could be because of the massive increase in online shopping, making digital marketing one of the essential marketing gateways. Digital marketing helps you reach a larger audience than through traditional methods and target the most likely prospects to buy your product or service.

Target prospects most likely to purchase your product or service

If you create a TV advertisement, a magazine advert or even a billboard advertisement, you will have very little control over who sees the ad. You can get a rough idea of who will see these advertisements due to specific demographics, but there is no guarantee that the right people will see your advertisement. 

With social media, you would have a better chance of targeting your target audience. This is where you can base your demographics on age, gender, location, interests, networks, or behaviours. You could also use PPC or SEO strategies to serve ads to users who have previously shown interest in your product or service.

It is more cost-effective to use digital marketing.

Digital marketing lets you track campaigns daily and decrease the amount of money spent on a particular digital platform if it is not giving you a high ROI. You can not do this when it comes to traditional marketing methods. It does not matter how much your billboard performs; it will still cost the same. 

With digital marketing, you have complete control over who you choose to spend your money on. Rather than paying for PPC campaigns, you could use the money to buy better design software to help you create better-designed Instagram posts. 

Digital marketing lets you get above your competitors

If you are a small business, it will be more difficult for you to compete with your industry’s major brands. However, there are opportunities to outrank the big players through strategic digital marketing initiatives. 

You might identify specific long-tail keywords related to your product or service and create readable content that people will enjoy. Make sure that you also include longtail keywords that relate to your company. 

Digital marketing is measurable

Digital marketing can give you a start to finish view of all of the metrics that might matter to your company. This includes impressions, shares, views, clicks, and time on the page. This is one of the most significant benefits of digital marketing. 

Unlike most online marketing, it allows marketers to see accurate results instantly. If you have ever put an advertisement in a newspaper, you will know how difficult it is to estimate how many people have seen your article.