Why are customer reviews important
A lot of businesses these days rely on reviews from customers, this not only helps the business know where their strengths and weaknesses are but will also help potential clients make up their minds if they want to use your service. Reviews not only have the power to influence consumer decisions but can also strengthen a company’s credibility.
How can customer reviews help your business
Customer reviews have the power to gain a customers trust. Customer interactions can lead to improved profit and business in a company. Everyone these days read reviews before buying something or using a service, this is so they know how well a company treats their customers and if they will have a pleasant time when dealing with a business. Having positive reviews will make someone jump at the chance to use you, not everyone has a clean sweep when it comes to reviews and every customer aren’t going to be as happy as the other but if the good reviews outweigh the odd bad review this should not effect your company in any way. If a company isn’t getting the positive reviews they thought they would get this could be a chance to sit down and rethink ways they can make customers experiences pleasant
How to gain customer reviews
Gaining customer reviews can be done in different ways but a big one is how you treat the customer whilst they are using your service. A customer will always be happy to leave a review for someone they have had a pleasant time dealing with, the same goes if they where treated badly. There is a medium when it comes with dealing with customers you need to make sure all customers are treated well, spoke to pleasantly and have your time if they have paid for it, that saying you also need to make sure this is beneficial for the business as you will also have other customers that are going to need your help in certain areas.
What to do if a customer leaves a bad review
Negative reviews aren’t a rare thing, if people are not happy with the service you are providing they will not thin twice about leaving a negative review. Negative reviews can be dramatic and may sometimes cause a negative effect on a business. Don’t hang up on the bad reviews maybe take into consideration what the customer is saying as this could help your business sit down and see how this problem can be resolved. If this is just an unhappy customer you can apologise for how they are feeling or leave the review and focus on the better ones. Every business is going to get a bad review in the lifetime this does not make the company bad everyone just sees things differently.
Platforms you can get reviews on
There are many platforms that customers can leave reviews on, based on your company you can decide which is the best for you. If you sell products you will have the review option on your website or selling platform which customers can easily leave a review or a star review.
If you have social media there is an option you can set so customers can leave reviews on your page this will be public for everyone to see so they can see how well your service is. Depending on the business you are in there will be different platforms that will tailor to your business and will work really well with what you do. Doing some research to see what review platform suits you will help you massively.