Why email marketing is still important in 2021

Email marketing is cheap:

Email marketing cost less as compared to media, print or direct mail. There are many free email platforms, and the paid ones are affordably priced too. It also brings in a higher return on investment. For every pound spent, a business can earn up to £55, according to a recent study.

Ease of communication:

The best part about sending marketing emails is that your customers can access the content from anywhere and anytime. The usage of smartphones has increased a lot in the past couple of years, making it easy to communicate via email.

Create lasting relationships:

How will my business build a bond with customers? Email marketing will help you with that answer. From sending out an email to introduce your product or service to taking them through a journey and keeping them updated to thanking them for buying the same, you build a valuable relationship with your customer. Doing so will help your brand value, and the customer will remain loyal to your brand.

Stability:

$13 million in sales resulted from the first email marketing campaign sent by Gary Thuerk in 1978. It was done as a promotion for his company’s computers. Since then, email marketing has been growing consistently. 

According to Statista, email users will hit 4.3 billion users by 2023, that’s half of the world’s population. This shows stability and signs of growth.

Environmental impact:

Some of the last natural forests are being threatened by the rapid growth of the wood industry. Not to mention the animals and people who depend on them. Unlike the old days when businesses spend tons of money on print, posters or even booklets and pamphlets, companies are now sending emails as an alternative. 

Digital content travels faster and have far less pressure on the environment. Moving to an eco-friendly building may not be a viable option for a business, but email marketing can reduce the carbon footprint.

So, the question is, is email marketing still relevant in 2021? The answer is yes, without a doubt. It is still the most direct line of communication that customers prefer while being practical at the same time.

Statista’s research states that 293.6 billion emails were sent and received in 2019 alone. This figure will increase to 347.3 billion in 2022. That is a staggering amount of emails daily. Many small and medium businesses rely on emails as their primary customer acquisition and retention channel.

A business can bring loads of sales, improve its customer engagement and establish its brand image and more with the power of email marketing.