Why and How To Use Motion Graphics for Social Media Marketing
In this blog, I am going to address why and how motion graphics can be used in social media marketing. Motion Graphics are images that are brought to life with movement and they are a proven way of capturing attention on social media.
As most of us are visual learners and pretty much all the information transmitted to our brains being visual, motion graphics are an excellent way of connecting with your audience. Most companies used video to liven up their online marketing in recent times however, more recently GIF’s, slow motion and looped videos have been going rival across the web. But in an era of more long-form content, do these types of motion graphics still have a place in social marketing.
Why Motion Graphics Are Worth Using
One reason for still using them is that they increase engagement, they are proven to be engaging, Twitter actually stated that tweets with a GIF see 55% more engagement than those without. Not only that, they are highly shareable. According to Brightcove, social video generates 1200% more shares than text and images combined.
Motion graphics are also really useful in terms of SEO as you can use them in your social media marketing to help drive more traffic to your site.
GIF’s
These have been around for 30 years now. They were used to display images on rudimentary computers whilst saving memory.
More recently, they’ve become synonymous with social media, and tend to get shared widely around social media. They’re essentially short animated images, accompanied by text captions and sometimes sound, that moves in loops.
Time Lapse
These types of videos are also popular on social media, not only can they add drama to your video clips, but they can also turn long-form videos into shorter ones, so they can be more easily digested and shared.
This is done by recording at a very low frame rate: around one or two frames per second, although this depends on the length of the recording. When played back the videos is almost the opposite of slow motion.
Summary
Motion Graphics is a proven way to improve engagement, drive traffic and, ultimately, increase your bottom line. If done correctly, it can help you build a cohesive brand, and get noticed by a new audience.
Visual Marketing is moving on from just images and video. With the increase in mobile use and the ubiquity of cheap and accessible tools, you can mock-up shareable motion graphics quickly and easily, without having to break the bank, although I do believe that the cheap ones tend to look tacky and unprofessional, in essence, if you want something doing properly then you wouldn’t do it cheaply.
I have provided two examples of recent motion graphic trends that you can get started with. But there are loads more, the main thing to do is look around for the most effective piece of video marketing in your industry. Mainly it should be used to support, not replace your authoritative content.