Reasons To Invest In A Professional Website
Platforms that allow just about anyone to craft a functional and attractive website within hours have exploded in popularity in recent years. If you watch YouTube at all, you definitely know the companies we’re talking about — because the endless stream of sponsored videos will never let you forget.
Whether you are starting up a brand new business or you have had the same outdated website design for longer than you care to admit, these template-based web design platforms can appear to be the perfect solution for your new website.
Cheap. Quick. Easy. Stunning. Isn’t that what we all want?
Before you go the template route for your new business website, though, there are a few things to consider. Whether you are a small- to medium-sized business, a self-employed professional, or a charity, your website is the face of your brand. The look and functionality of your website determine how your visitors feel about your website — often within a matter of seconds.
What kind of first impression do you want your brand to make, and how do your visitors want to feel as they explore your website?
You want your website to tell your story, and you want your users to feel at home there, of course. Ultimately, you want your visitors to become your customers. That’s why investing in a professionally-built, custom website is still worth it in 2022.
Here’s what a professional web design company in Newcastle can do for you that a website template can’t.
A Professional Website Shows Your Customers Who You Are
Top-quality web design templates can be beautiful, but there’s every chance that millions of other people liked your template choice as much as you did. The risk that your website will look just like every other site your visitors went to that day is all too real.
Who are you? What makes you unique? Why should your customers choose you over your competitors? In this highly-digitalised world, your website is increasingly likely to be the place where your customers first get to know you, so you want the experience to be memorable.
By choosing to invest in a professional website, you will have the chance to tell the team of web designers who craft it exactly what you want your website to say about your business. Your team of web designers can then bring your vision to life for you, and with a custom website that perfectly represents your brand, you won’t just have a generic “web presence”. You’ll have a digital voice that is uniquely you. As far as first impressions go, that is an unmissable opportunity to build trust and credibility.
If you are in the exciting first stages of starting your new business, you’re in an especially great position. Blue Whale Media can design your logo and your website, ensuring that your branding is consistent across your materials.
Your Professional Website Can Be Tailored to Your Unique Needs
Template-based web design might be a great stop-gap when you are just starting. However, when your business grows, you will want your website to grow right with it.
As you monitor your website’s performance, you will quickly discover what your users want most. A website designed just for you makes adding new features or customising existing ones easier. That holds true on the backend side of your website, as well. While you or your employees update the content on your website, you are bound to want to make some tweaks to your own experience.
If you used a template to build your website, here’s what happens next. You will find out that the functionality you are after either cannot be achieved at all, or you will have to pay an additional fee for the extra feature.
Your business will never outgrow a custom-built, professional website — your website will simply be able to evolve alongside your company.
A Professional Website Can Save You Money in the Long Run
By outsourcing web design — including aesthetics and functionality — to a professional web design company in Newcastle, you will save yourself the time and headache that comes with attempting to perfect a template design on your own. The end result will often still lack in functionality and fail to convey your message.
Once you discover the limitations of template-based websites, it becomes clear how much effort it takes to plan and develop a professional website that becomes a natural extension of your business. Why struggle on your own when a team of professional web designers and developers could build you the site you need under your direction while you work hard to grow your business?
Because professional web designers have the benefit of experience on their side, they can anticipate your future needs better than you might be able to. That is why investing in a professional website can give you more than the web platform you need today. It can also give you the web platform you need tomorrow.
A Professional Web Design Company Can Optimise Your Website for You
When you consider investing in a professional website, design and functionality are probably foremost on your mind. Although a stunning website with a smooth user experience and clear navigation should certainly be a priority for any business, there is another factor to think about: Search Engine Optimisation.
Hiring a web design company to design and develop a professional website for you allows you to optimise your website from the start. SEO plays a crucial role in drawing visitors to your website. If your website isn’t highly visible to search engines, after all, search engines will not be able to guide targeted traffic to your site, either.
Making SEO a priority will organically connect future customers to your website, increase your reach, and ultimately boost your conversion rate. SEO is an often-overlooked aspect of a business’ success, and having a partner in optimising your website is invaluable.
A well-designed website is one of the keys to building a successful business in today’s world — and by investing in a professional website, you invest in your growth.
