Why Is My SEO Taking So Long?
Every business and website on the web today puts a lot of focus on their SEO, and with good reason! It has come to represent the idea of successfully running your business online. Whether you talk of sales, quality content, user engagement, higher conversions, impressive visuals, customer service, etc. SEO often has something to do with it.
As with any other worthwhile pursuit, many factors and inputs make your SEO effort more efficient and result-oriented. However, a lot of times, clients end up expecting instant results. This can put roadblocks on not just your SEO measures but your overall business orientation. Our professional Liverpool SEO experts discuss why SEO is a lengthy process:
Why People Expect Quick Results
Search Engine Optimization (SEO) is one of the core aspects of enhancing your online presence and the benefits that come with it. To put it very generally, it ensures that the right businesses are seen in the right places by the right people. To be more specific, though, there are many nuances and details to work through before it bears satisfying results.
Many business owners forget that this process of getting the details right is a time-consuming and resource-driven endeavor. Like any other good thing, SEO needs time and energy to get all the factors and variables in alignment. So, before understanding why SEO takes time, we must acknowledge that it’s not something that happens instantly. In line with that old adage, good SEO comes to those who wait!
Why Is My SEO Taking So Long?
So, you’ve enlisted the service of an SEO company, and it’s been weeks/months since they’ve started working on your content and website. But you don’t seem to notice any apparent improvement in your rankings or traffic. After all, you’re investing valuable resources for these results. Sound familiar?
Even if this isn’t your story right now, it may very well be one day. Today, we want to ensure that you’re informed and aware of the right practices and variables that make SEO a time-consuming process. That way, you understand the process better, and you envision the results in a more wholesome manner.
SEO Isn’t As Simple As It Used To Be
When search engines first started gaining traction, SEO was much simpler and mechanical. It was merely a matter of exploiting search engine dynamics to make you more visible. This process meant that the right keywords were crucial and very often enough for the whole thing to work. Identifying those keywords for your business, then building as many links as possible, used to make your SEO great. These static keywords also made it easier to predict when and how the results would appear.
However, search engines have long changed since then (and they’re still evolving). These parlor tricks may send some traffic your way, but they’re not sustainable in the long run. Businesses that relied only on these tactics learned this the hard way. For real conversions and organic traffic, mere keywords alone are not enough today. This makes it harder to predict SEO timelines accurately.
Multiple Things To Consider
As we know now, SEO takes a lot more variables and factors into account than it used to. And this process is continually growing. As you read this article, there may be small updates in Google’s algorithm that may make some current SEO tricks obsolete. That is how dynamic, and expansive SEO measures are. Just to get an idea of the multitude of variables that go into play, let’s look at some of the elements to consider:
- Classic SEO-based keywords and phrases relevant to your business
- Crafting your content to mirror these keywords naturally
- Deep links, popularity, and exposure of existing links, etc
- The structure of your web design right now
- Your virtual social networks
- How long an ordinary visitor stays on your website
- The URL, age, and authority of your domain
- User experience and accessibility
These are only a partial number of variables that go into accounting the right measures for your SEO. From this list alone, we can tell that there are a lot of factors at play here. For example, the best keywords and site security will not work if your links and accessibility aren’t up to the mark.
Quality Takes Time
Any SEO measure that qualifies as worthwhile takes time to set up. Furthermore, Google and other search engines also take some time to acknowledge and register these changes.
Imagine the list of variables in the previous point, and think of how long it may take to assess and rectify each aspect properly. Then, factor in the time a search engine will take to detect these new measures. Google, for example, will assess the quality of your content. Crawlers can detect the originality or generic quality of your website’s composition. It can check how your visitors behave when on your website, how your links perform, and diverse your links.
SEO Is Competitive
Sometimes, businesses fail to remember that their competitors are also enlisting SEO services to boost their engagement and sales. With a continuous sequence of highly optimized websites vying for their attention, search engines need time to ascertain which are better. SEO is no secret. There are papers and subjects taught in colleges and institutions that are dedicated to SEO. Everyone is trying to optimize their site and content. But only those willing to invest enough time and effort will see the best results.
Quality SEO is a very detailed, meticulous, and intensive process. It takes human resources, skill, energy, and time. None of these elements come for free (and we shouldn’t expect them to). These ingredients are all resources that come as a service from those willing or qualified to do them. Like any other service, the best SEO services usually cost more than average performers. This doesn’t mean only the rich get good SEO. It just means that your budget also matters when it comes to getting the right professional help to optimize your content.
By now, we should be aware that SEO is not a simple, run-of-the-mill process that anyone can do instantly. It is resource-oriented and requires a lot of original thinking and an analytical approach. These are elements that take time to materialize. Next time you wonder why your SEO is taking so long, think of a few of these elements. This way, and you can find solutions to expedite the process.