Why is social media so important for your business?

Why is social media so important for your business?

Social media is essential when it comes to marketing your business. Social media platforms help you connect with your customers, increase awareness of your brand, and boost your sales. With over 3 billion people using social media, you couldn’t miss out on the opportunity to get your business out there!

With social media marketing, you can connect a lot more with your customers than you would on paper marketing or by email. Having an online presence as a business on any of the social media forums like Facebook or Instagram is a great way to interact with your audience and to really connect with them on a personal level.

This gives you a chance to tell your story to all of your followers which is a great way to view your business and the products that you sell. 91% of people prefer buying from small or medium-sized businesses because they feel like a customer, they connect with the employer a lot more than they would with a big company.

Target audiences

When creating a social media presence for your company, you want to ensure you’re posting content that is going to keep your intended audience happy and excited. This may include some of the latest trends if you are aiming for a younger target audience or a simple and classic layout if you are aiming for an older audience.

How to get attention on social media platforms

If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

Above is a statistic of what type of content is given the most attention when it comes to promoting businesses on social media. As you can see, written articles get the most attention, but when paired with pictures and videos, most social media scrollers will feel compelled to stop and read the article. In order to attract clients and customers, your posts have to be noticeable and extraordinary. This means using bright colours and big, bold text is always a win as it catches the consumers eye.

Define what you want to get out of social media to develop a social media strategy for brand awareness. Do you want new customers to discover your services? Do you hope to bring more local shoppers into your stores? By keeping your strategy specific, you can determine which social media channels are the best fit for your business.

Showing Authenticity

Customers aren’t interested in businesses that publish dry, corporate-style social media posts.

Instead, let your brand personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are? While brands need to be polite and empathetic to their audiences, it is more important to find a voice and take a stand. This can mean communicating with customers in a casual, funny and friendly manner, this does not necessarily mean your company comes off as unprofessional, instead, it promotes healthy and closer relationships with customers.


Social media is a powerful platform. Creating visually attractive content should impress the customer before they’ve even seen what is written. The idea is to attract the eyes before they really connect with you as a business. A better connection with the audience will lead you to more loyal customers and therefore, making you ahead of your business game, leaving your competition way behind.