Why is Social Media so important to your business?

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out on an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission. By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It makes your digital marketing easier.

Benefits of Social Media Marketing

Social media marketing increases your brand’s awareness.  78 % of small businesses use social media to attract new customers. Furthermore, 33% of customers have identified social media as for how they identify new brands products and services. Social media marketing helps to validate your brand.  A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers.

Brand awareness

Social media marketing is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.

Customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a favorable light.

Increased Traffic

One of the other benefits of Social Media Marketing is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

Why choose Blue Whale Media to manage your social media

At Blue Whale Media, we work on the two core functions of social media marketing – listening to market trends and connecting with customers. Based on the insights obtained through dropping in on your customers’ conversations on social media, we create dynamic, results-orient and relevant marketing campaigns. We also conduct a thorough analysis of customer behavioural patterns and market trends for definitive results. Our social media team received on the job and academic training relating to all areas of social media marketing. We attend all the latest training events and seminars to ensure we stay at the cutting edge of social media marketing to help your business grow.

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