Why Mobile Friendly Websites Are Important

When designing a website, it is important to remember that there are plenty of different ways someone will view this website. There are different screen resolutions, different devices and different browsers which all affect how your website is displayed. Since 2015, there has been huge pressure on websites to be mobile friendly. In this blog, we’ll go through the different reasons why making sure your website is mobile friendly is important.

SEO

Mobile-compatibility is a huge factor for SEO since 2015 after two updates Google made to their indexing algorithm. The first update, dubbed “Mobilegeddon”, gave mobile-friendly websites priority in SERP rankings to users on a mobile device. The second update, “mobile-first indexing”, increased the importance of mobile-compatibility and Google would index the mobile version of your website first. Unlike the Mobilegeddon update, this update allowed websites to increase their desktop SERP ranking based on their mobile-compatibility. This means you can have a great website and a great SEO strategy, but if your mobile-friendly experience is lacking then you could see your SERP ranking drop compared to other websites – even if the searching user isn’t on a mobile device.

Internet Usage

Since July 2018, 53% of people used a mobile device to browse the internet and 43% used a desktop device, with tablets accounting for 4%. This means more people are using mobiles to browse the internet than desktops – and it’s been that way since 2016! So if you’re website isn’t mobile-friendly, you’re restricting your website from being correctly experienced by over half of internet users! This is even more important when considering Google statistics: 61% of users are unlikely to return to a mobile website they had trouble accessing and 40% visit a competitor’s website instead.

User Experience Impact

User Experience is one of the most important factors for a customer to convert or even stay on your website. A lack of a mobile-friendly website can discourage users from buying products, encourage them to leave the website and leave them with a bad impression, meaning they are less likely to re-visit your website. It also makes your business less professional since as far as the customer is concerned a website lacking a mobile-friendly experience is as bad as a broken website. Plus, there are plenty of statistics which show how important a mobile-friendly user experience can impact your customers. For instance:

  • 70% of all online mobile searches lead to a consumer taking action within an hour.
  • 57% of people wouldn’t recommend a business if it has less than adequate mobile websites.
  • 80% of consumers complete at least some of their shopping via a mobile phone every month.
  • 40% of people will search for an alternative website if the first result isn’t mobile optimised
  • 33% of all potential sales fail when a business’ website is not mobile friendly.

These are just some of the statistics available which show the importance of mobile-friendly user experiences!

Proven Benefits

It’s obvious with all the updates Google has made that they prioritise website with a mobile-friendly experience over websites without. To show the benefits of adapting to Google’s prioritisation’s, Moz conducted a case study to monitor the impacts developing a mobile-friendly experience had on a website. The case study showed that after implementing a responsive web design to improve mobile experience, the website ranking increased by. 77% and mobile conversion rate increased by 15%. This proves there are huge benefits to designing a mobile-friendly website, and could be the difference between converting a customer or leaving empty handed!

Blue Whale Media

Here at Blue Whale Media, all our websites are designed with a responsive design and focus on mobile optimisation to ensure your business reaps all the benefits of mobile-compatibility! For professional web design, digital marketing, videography services and more, call us on 01925 552050 or use the contact form!

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