Why Most Agencies Don’t Offer Video and What Makes Us Different
This blog is going to be an informative one, where I will explain why a lot of agencies don’t offer video as a service and why we as a company stand out. A lot of people underestimate how much effort and planning goes into filming and editing a video. From the expenses to the editing I will explain the process and why people avoid it.
Statistical Evidence
You must be wondering, with all the statistical evidence towards videos performing considerably better than graphics on a marketing perspective, for example:
- 78% of people watch online videos every week, and 55% view online videos every day.
- By 2020, online videos will make up more than 80% of all consumer internet traffic.
- YouTube is the second most trafficked site, after Google.
This is because most marketing teams understand the long process it takes to make a successful video and a lot of them avoid I for many reasons. It is a complicated and potentially expensive process, and this has to be taken into consideration in terms of profit and loss before beginning.
Expenses
As stated, video production can be very expensive, drones can range between £2000 – £5000, video camera’s can range between £500 – £10,000+, the editing software is really expensive and you have things such as travel and making sure you can film and that you have the rights to film can be really costly. There are time implementations involved as well to make it profit worthy, for example, if the production takes a dedicated 2 weeks to create, the wages for the people involved also have to be taken into consideration.
The Process
This is the part that a lot of companies struggle with, this is because they don’t have anybody skilled/qualified enough to use the top of the range editing software. This is the scary part for a lot of companies and can put them off even filming in the first place due to the fact they have no way of producing a quality end product.
The Truth
Honestly, video production is not an easy task or an affordable one. Most marketing teams set out to add video into their strategies however, they struggle with costs and the main process. Most companies don’t realise the amount of planning that goes into creating a video and the time it takes to create a successful one and therefore under budget or under equipping for their projects.
Why We Are The Agency For You
We have the editors and the equipment readily available and have the experience to create successful video for our clients, as we have done with so many already! We have worked with some huge brands to create different types of videos and we know exactly what it takes to get you the best possible video and have it look amazingly set out for your company. This is what makes us stand out as a design agency!
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