Why SEO Is Important To Your Website

Search engine optimisation is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

What is SEO?

Search engine optimization, or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of your website by making it user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

Why is it important?

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Do you want to compete with other businesses in your industry? Optimising your website through search engine optimisation has the potential to drive more traffic than you ever imagined. In the digital age, online marketing has become the most important form of marketing out there and the jewel in the online marketing crown is without a doubt SEO.

To Build Brand Trust and Authority

Ranking higher in the organic search results signals to searchers that you are a top dog in your industry. Just think about it. If I searched for architects in London, I’m way more likely to trust the first result than I am the twenty-first. I mean, it’s the first result on Google, the first name on the list. It’s the top dog and that means a lot. With businesses that are ranking organically, consumers know that they haven’t just paid to be there like the businesses in the ad spots above them. They know that you’re more likely to provide the solution that they are searching for.

To Increase Traffic

Pushing your website up the rankings ladder has a huge impact on the amount of traffic you receive. Check out these mind-boggling stats. Number 1 ranking position= 32%, number 2 ranking position= 17%, number 3 ranking position 10%, number 4 ranking position 7% and number 5 ranking position 5%. By the time you get to the second page of results, less than 1% of users are clicking on your website.

How Blue Whale Media can help you with this

Our SEO Marketing team can carry out every aspect of an SEO campaign for your website, from keyword research to content creation, we have you covered. We can provide your business with the whole SEO package. From the initial keyword research up to link building and content generation, our team can carry out everything on your behalf.


Not only do we look at your business, but we will also conduct competitor analysis to help you compete within your industry. From content writing to inbound and outbound link building, our SEO Marketing team can take care of it all.

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