Reasons to use video marketing for your event

One of the best ways to attract customers nowadays is by using video marketing for your event. At Blue Whale Media, our videography Manchester team know that the usual content, such as pictures and text, may not be enough anymore, which is why they use videos for successful marketing.

The use of videos in marketing has quickly become the new thing that many consumers find more engaging.

Our Videography Manchester team can help you ensure that you don’t get left behind in the video marketing process. Consumers are around 64% more likely to buy a product after watching a video about it, take a look below and see how you can make video marketing work for you.

Grab consumers attention

Videos have been proven to demand more consumer attention than any other medium. Nonetheless, online consumers are currently dealing with content overload; therefore, capturing their attention is tricky. Visual content is the key to engagement and video tops that category. Audiences are almost ten times more likely to engage with and share video content over any other medium, according to statistics. This is why our Videography Manchester team uses video in a lot of their marketing strategies and you should be too.

Better optimisation opportunities

It can be very difficult to determine the audience’s engagement with text-based content. How do you know whether your viewers have read the whole of your blog? Did they share it? These questions cannot be answered solely by text-based content. Our videography Manchester team have learned that video has a feedback loop built in that allows you to measure things like click-through rates or the number of times it has been viewed. Depending on the platform you are using, you can get even more in-depth analytics on your video marketing.

Easier than it used to be

While creating a video used to require technical skills and a big budget, you can now create videography content that is professional at a fraction of the price. It is now possible to film, shoot and edit video content without having extensive knowledge and it’s now attainable and affordable to anyone. Our videography Manchester team don’t always use expensive cameras and you don’t need too either, simply use your smartphone.

Stronger emotional connections

Video is undoubtedly the most powerful way to evoke people’s emotions. Our videography team uses all sorts of ways to enable videos to be featured, unlike traditional content. By creating an emotional connection with your audience, you’re inspiring them to make a purchase. Instagram stories are awesome for offering the audience an intimate glimpse of what your company does. Video marketing makes it easy to build trust and long-lasting relationships when telling your brand story.

A high rate of social shares

Studies show that people share videos they watch online more often than written posts. Videos on Facebook pages increase end-user engagement by 33%. Social networks also encourage users to share video content, remember that people share emotions, not facts.

If you want to make the most of this, start creating videos for your marketing campaign and share them on all your social media platforms.

Now that video marketing is so common, there are more and more cost-effective video production tools becoming available. Head to the Videography Manchester page on our website to see how you can implement and take advantage of a video marketing strategy.