Skip to content
close
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
close
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Call us Email us
Blue Whale Media Logo
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Menu
Blue Whale Media Ltd
  • Inside Blue WhaleBlue Whale Media
    • About Us
    • AwardsAwards
    • Testimonials
    • TrainingTraining
    • EventsEvents
    • CharityCharity
    • Vacancies
    • Blog
  • Web ServicesWeb Services
    • Web Design
    • Audit
    • Hosting
    • Ecommerce
    • Development
  • ProductionProduction
    • Video Production
    • Live Shoots
    • Animation
    • Aerial Imagery
    • Photography
    • Social Media
  • MarketingMarketing
    • Marketing
    • SEO
    • Pay Per Click
    • Social Media
    • Email Marketing
  • ContentContent
    • Website Content
    • Blogging
    • Press Release
    • Product Descriptions
  • PortfoliosPortfolios
    • Website
    • Content
    • Branding
    • Marketing
  • Contact UsContact Us
  • ConsultationConsultation
  • EmailEmail
  • TelephoneTelephone
Close Menu
Web Design Company Liverpool

Why Video Marketing is Fast Becoming the New Standard

According to web design company Liverpool, video marketing is becoming popular each day. Marketers are opting to advertise their products and services via video because the audience is increasingly shifting their attention away from traditional TV to online video. In fact, according to Entrepreneur, by 2019, 80% of online content will be video.

Video Marketing Statistics

Videos are now becoming part and parcel of life. People stream a show at home or research for a solution for a complex problem. The fourth annual state of Video Marketing Survey published by Wyzowl revealed that the use of video is becoming more popular than the other marketing strategies.
The survey found out the following

    • 81% of businesses use a video as a marketing tool- this was an increase from 2017 which was 63%
    • 65% of those that don’t use a video said they plan to start in 2018
    • There has been a 17% increase in video usage during the last 12 months
    • 44% of marketers have hosted or participated in a webinar
    • 97% of marketers say a video has helped to increase user’s understanding of their product and services
    • 76% say video marketing and companies like web design company Liverpool helped them increase sales
    • 80% of marketers say video has increased dwell time on their websites
    • Marketers who use video grow revenue faster than non-video users

Video is preferred media

A majority of people prefer to watch a video of 2-3 minutes of a product than read a text of 15 minutes about a certain product. Mobile video views have grown by 223% since 2013. And since more and more people are watching video and smartphones are on the rise, it is necessary for online marketing to become more and more popular.

Video gets results

Those who use video such as web design company Liverpool have witnessed a significant engagement among prospects. In online marketing, it is one thing to get views and another to get results. Customers are likely to purchase a product or service after watching a well-designed video of a product or service. They can also refer friends and families an in the end, the business will have increased sales.

The video continues to play a significant role in the business performance and has become an essential tool as part of every customer’s buyer journey. It serves as a starting point to learn about a product and serve as a decisive factor that can turn a prospect into a purchaser.

media is an important element

Manufacturers, B2B organizations or web designer companies like web Design Company Liverpool are starting to warm up to the idea of using social media as a marketing strategy. Various platforms such as Facebook, Linkedin, YouTube, and Twitter which are the top social networks have helped to create a brand awareness and push the content.

These platforms are expected to improve their functionality to provide quality video streaming and friendly features that are appealing to consumers.

Conclusion

This is the time that business can invest more on the video content that they offer their customers. It should be of high quality. Many consumers don’t tend to focus on the design of the video, their main aim is to understand the product or the service that a company is offering. Video marketing is going to be around for the longest time and businesses should embrace it wholeheartedly according to web design company Liverpool.

Please select a valid form.
Call us

Call

01925 205 035
Email us

Email

[email protected]
Book a Zoom consultation

Zoom

Book a consultation today.

Client Support

Locations

Policies

Careers

Company Reg: 15890531

GDPR Data Protection Act: A8639602

By continuing to browse our site, you agree to the use of our cookies.
OK
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT