Why Do People Need SEO For Their Website?

If you have a website and you don’t know about SEO, then you’re missing a bit part of marketing. SEO is the abbreviation of Search Engine Optimisation and is the process of improving your website’s rankings in the search results. The whole procedure is about looking into keywords and phrases that target an audience that is interested in your products or services. Today SEO is such a big part in any marketing plan and there are many reasons why it is important.

Building Your Brand

Branding can be seen in a variety of different ways but more recently SEO is falling into this category. Building a brand is all about what other people have to say about your company and how they recognise you. So, if you want to build a brand, you need the right content to portray your message. If you link this to your SEO strategy, you can have a few select words and phrases in your content that will help create the brand you want and establish it well enough for your target audience to read.

More Traffic

One of the main goals of SEO is to get people back to your website by making sure your site is seen on the first page of Google. Obviously higher rankings mean more reliable sources and will attract more traffic to your website. With this comes the conversion into leads which every company loves to see. If you want to bring in more users to your website, then SEO is the place to start and can work wonders for your company. Just think about what websites you click on in the search engine results and which ones you are drawn into the most. It’s always the ones that are at the top or on the first page!


When it comes to SEO, a lot of people think that it is too expensive for their company and something they would never look into. However, SEO doesn’t actually involve paying for ad space which is what sets it apart from other campaigns. You can do SEO on your site that is entirely free if you know how to do it yourself. Alt tags, using specific keywords and blogging are just a few examples of free SEO aspects that can set your company apart from others and boost the sites up the search engines. Everyone loves a freebie which is why SEO can apply to so many companies no matter what size they are.

Blue Whale Media SEO Campaigns

If you aren’t already familiar with the work that Blue Whale Media do, then you’ll love to hear that we are experts in the world of SEO and can transfer your website presence in a matter of months. SEO can work wonders if you have the time to do so which is why investing in our services will let you take the easy route and allow someone else to run your SEO campaign for you. To find out more, visit our website or call us on 01925 552050.

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