Why You Should Be Using Facebook Business Suite
Facebook Business Suite is a platform that allows businesses to publish simultaneously on Facebook and Instagram. You are able to manage and receive notifications, messages, and alerts all from the same location. Not only is this all possible, but you also have direct access to engagement metrics. There is an ‘insights’ tab where you can find all relevant information on this. Facebook for Business also describes it as a platform that allows you to “manage all your activities in one place, giving you time to focus on other aspects of your business”. You will find this platform is a lot easier to navigate in comparison to posting and managing Facebook pages from the normal Facebook site. This blog will give you an insight into some interesting benefits and why you should make the switch to Facebook Business suite for your business.
Who should have a Facebook Business Suite account?
If you run a small business and manage your own channels and accounts, you won’t necessarily need to use Facebook Business Suite. Still, on the other hand, if you are running a business with multiple employees, a team of people, working with vendors, or you need to control who has access to your pages, it is a must.
Manage your updates in one place
If you are running business campaigns on either Facebook or Instagram, you may have noticed that staying up to date with your notifications can be time-consuming, also when having to switch between tabs every so often. Facebook Business suite brings all of your notifications together in one place so you don’t need to worry about logging in and out of accounts. This includes all messages, notifications, comments and more from both Facebook and Instagram pages.
Share across different platforms
Facebook Business Suite allows you to easily publish across all Facebook and Instagram accounts from one location. You are able to publish in real-time or schedule your posts to be published for a later date. Publishing can often be another time-consuming task when operating multiple Facebook accounts as well as Instagram accounts. Which is why Facebook Business Suite is a helpful tool to use.
Access all valuable insights
Having access to all your valuable insights from multiple social media accounts will make your work a whole lot easier also. Instead of visiting each account separately to look at your insights, you are now able to access it from one place in a single dashboard. Facebook also dedicated a whole insights tab for both Facebook and Instagram to make it easier for everyone to use. You are able to look at information such as the engagement, the reach, and post-performance.