Explaining why and how your position rankings may change in the SERPs

Why Your SERP Rankings May Change

Every kind of business needs to expand deals and get more cash-flow.

In the present condition, having steady traffic progression to your site is the most ideal. With Google being one of the most popular search engines and trusted by many, ranking in the top list in the SERPs of Google is essential. You have to effectively gear up your site to get proficient leads. This can be done with the help of local SEO agencies in Manchester.

Getting more traffic from web crawlers is a sign that your business is doing well in the organic search. However, when your site encounters a massive drop in natural inquiry rankings, there will be a loss of revenue, traffic and business.

There are numerous reasons for unexpected drops in site traffic. Having the option to analyze and distinguish the issues will decide if your business is a fiasco or you are able to get a better ranking.

Page Speed

The speed at which your page loads is a significant factor in plummeting ranking and traffic. The page speed will not just influence your rankings; it will likewise influence the visitor’s user experience. When a page takes time to load, there is an increase in the bounce rates since individuals prefer not to wait for your content.

To check your page speed, utilize Google’s as good as ever PageSpeed Tool. The device was patched up to fuse genuine user information. Pages are positioned quick, slow, and normal, relying on how rapidly they load.

With the use of this tool, you can get rid of the issue that is causing slow loading on your page.

Smartphone Compatibility

Since the inception of cell phones, most people visit websites using their smartphones rather than a desktop. So if your site isn’t compatible with smartphones, there is a higher rate that your webpage will plummet traffic and rankings.

There is a tool called Google propelled Accelerated Mobile Pages (AMP), which makes websites mobile friendly and helps boost performances.

Using this tool and other means available, you can work on your website so that it is both mobile and desktop friendly, which will eventually increase your rankings.

Broken Links

When a website is being repaired for structural changes or moving to another server, there are high chances of having a drop in traffic and search ranking.  

If a 301 divert is used, it notifies web crawlers that a page, a few pages, or your whole site has been moved. You ask that your site guests be sent to your new location and not the old one.

Whenever done effectively, you will not lose your rankings, nor will you get punished for copy content since web search tools are monitoring both your old and new web address.

Copied Content

When there is duplicate content on your website, the chances of your ranking becoming low is very high. It can also happen with URL when alternative means of URLs are added.

It is essential to do a plagiarism check before uploading content.

Location Discrepancies

Your rankings will be distinctive, relying on the area where the search is made. In the event that you check your rankings in one geographic region, you should check them in a few different locations to get an increasingly exact and progressively precise comprehension of your rankings.

Change In Click-Through Rate

If searchers do not click through to your SERP result, you may find Google pushing your page lower in the SERP to accommodate results that are achieving a higher click through rate.

Meta Tags

Meta information helps web crawlers what data your website gives. One of the most significant kinds of meta information that will help increase your SEO rankings is the title tag.

It is important to have consistent meta information.

Technical Errors

With Technical SEO trying to adapt to new changes, it may lead to discrepancies in the website’s traffic and rankings.

Traffic Source

There are plenty of traffic sources such as referrals, social media, emails, paid search, direct traffic, etc. However, direct traffics where a user enters your website by using the URL gives the best result. So it means that they like your content and have frequent visits.

But if the content is not great, there may be no second click, and that is when the bounce rate increases.  


When everything is doing well, yet there is a drop in your search ranking. This could be because your competitor has upgraded something or providing better content.

In such events, you can use tools such as Wayback Machine to peek at the changes that have been made to try to improve your site.

Google Penalties

On the off chance that your webpage comes in Google penalties, then your web traffic will confront a down in diagram.

To check any errors, you can consider using SEO tools such as Google webmaster.

Server Issues

Sometimes the server may face overload issues, and the website may crash.


Using keywords that are not effective and relatable can cause your rankings to drop low.


Make sure to keep track of the domain or DNS to see if there have been any new changes. Sometimes changes in such may result in low traffic.

Internal Navigation

Think about keeping your interior route basic and exact to make it simpler for the guests to locate the substance they need. The guests are well on the way to leave the site on the off chance that it has an excessive number of redundant connections.


If your website is authentic and provides good content, surely the ranking will increase. With various free SEO tools and staying updated with new algorithms, rankings and traffic will become better. Therefore it is very important to keep track of the problems that may arise and fix them quickly.